ديبي تشاو

نقدم لكم ديبي، الكاتبة المتفانية لهذا المقال. مع خلفية غنية تمتد لسبع سنوات في صناعة الساعات، أشعر بأنني محظوظ لأنني أتيحت لي الفرصة لمشاركة أفكاري وخبراتي معكم. أثناء استكشافي عبر الإنترنت، لاحظت عدم وجود مصانع تتبادل بشكل علني المعرفة بالمنتجات الأمامية ورؤى الصناعة. قد يكون هذا أمرًا شاقًا بشكل خاص بالنسبة لرواد الأعمال الطموحين عند التعامل مع الموردين. ردًا على ذلك، قمت بصياغة هذه المقالات لتقديم يد المساعدة، مستمدة من رحلتي الخاصة. باعتباري محبًا مخلصًا للكلاب، فإن هدفي هو المساهمة وتمكين تطلعاتك في مجال ريادة الأعمال.

ساعات & رؤية سوق المجوهرات

Watches and jewelry are a big category, If you want to know the potential of this market, then the prospects and future of this category should be reviewed

let’s dig it.

Market Insight of Watches & Luxury Watches

this is the total revenue of the watches & Jewelry industry Worldwide 2017-2026

Comments: the revenue increased significantly from 2017 to 2026, and is essentially flat during the covid-19 epidemic


Luxury Watches

Below will talk about the Luxury watches industry, Data sources are based on the following product ranges

  • Wristwatches
  • Pocket watches
  • Handmade and industrially produced watches

  1. Market data

For Luxury Watches

  • تبلغ الإيرادات في قطاع الساعات الفاخرة 48.38 مليار دولار أمريكي في عام 2023. ومن المتوقع أن ينمو السوق سنويًا بنسبة 2.38٪ (CAGR 2023-2028).
  • في المقارنة العالمية، يتم تحقيق معظم الإيرادات في الصين (10,890.00 مليون دولار أمريكي في عام 2023).
  • بالنسبة لإجمالي أرقام السكان، يتم تحقيق إيرادات للشخص الواحد بقيمة 6.30 دولارًا أمريكيًا في عام 2023.

Comments: The luxury watches market is still worth entering or investing in


  1. Revenue

Notes: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war.

Most recent update: Mar 2023

Comments: Market trend is still up

  1. Revenue Change

Comments: Sales are decreasing, indicating that each brand should create its own special products, which can increase the unit price of sales

 

  1. Average revenue per Capita

Most recent update: Mar 2023

Comments: To a certain extent, it shows that the per capita income has increased and people are willing to afford to buy luxury watches

This suggests that people are willing to spend more on watches and that the market is growing or becoming more profitable.

Several factors could contribute to the increase in average revenue per capita in the watches industry:

  • Economic Growth: A growing economy often leads to increased disposable income, allowing individuals to spend more on luxury goods like watches.
  • Shift in Consumer Preferences: If there has been a shift in consumer preferences towards luxury watches or specific watch brands, it can drive up the average revenue per capita as consumers are willing to pay higher prices for these products.
  • Product Innovation: Innovative features or designs in watches can attract customers and command higher prices, leading to increased revenue per capita.
  • Brand Value: Established watch brands with strong brand recognition and reputation can charge premium prices for their products, contributing to higher average revenue per capita.
  • Emerging Markets: Expansion into new markets or increased demand from emerging economies with a growing middle class can boost overall revenue and increase average revenue per capita.
  • Online Sales and E-commerce: The rise of e-commerce and online sales channels allows watch companies to reach a wider customer base and potentially increase their average revenue per capita.

These factors, among others, can contribute to the upward trend in average revenue per capita in the watches industry. However, it’s essential to consider specific market dynamics, consumer behavior, and industry trends to gain a comprehensive understanding of the underlying reasons for this increase.


  1. Sales Channels

Most recent update: Oct 2021

Comments: People tend to buy watches online, so brands should establish a good online sales network, such as an online website or platform

 

Comments: When buying online, many people view through their cell phones, the adaptive website of each platform, the mobile version should be designed


  1. Key Players

Most recent update: Mar 2022

Comments: Rolex and the Swatch group take up half of the watches industry’s market


  1. Global Comparison

Most recent update: Mar 2023

Comments: China is still the biggest buyer of luxury watches, occupying a large market share, followed by the United States, brands should develop Chinese customers well


  1. Key Market Indicators

 


ساعات

This watch contains a collection of smartwatches, digital watches, mechanical watches, quartz watches and various other watches

Data SCOPE of Watches segment

  • ساعات
  • Pocket watches
  • Analog and digital watches as well as smartwatches

  1. Market data

For watches:

  • Revenue in the Watches segment amounts to US$75.75bn in 2023. The market is expected to grow annually by 4.44% (CAGR 2023-2026).
  • In global comparison, most revenue is generated in China (US$17,800.00m in 2023).
  • In relation to total population figures, per-person revenues of US$9.86 are generated in 2023.
  • By 2023, 60% of sales in the Watches segment will be attributable to Non-Luxury goods.

Comments: The watch market is still in growth mode


  1. Revenue:

Notes: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war.

Most recent update: Jun 2022

Comments: Turnover is also growing

Comments: Change in turnover percentage and decrease in profit


  1. watches -Average revenue per Capita is increasing

Most recent update: Jun 2022

Comments: Revenue per capita for watches is growing, indicating that people are willing to invest in watches


  1. Luxury Revenue Share

Most recent update: Jun 2022

Comments: The revenue of luxury and non-luxury watches remains the same as before, people invest in non-luxury watches more than luxury watches, after all, the general public is the majority, non-luxury brands can still expand the market well


  1. Sales Channels

Most recent update: Oct 2021

Comments: The online sales channel is still growing at a certain percentage

Comments: As people’s reliance on cell phones rises, the amount of cell phone purchases and watch browsing has been on the rise, Mobile applications in the market share has been going online and is expected to have a share of 59.8% in 2025


  1. Key Players

Most recent update: Oct 2020

Comments: the Apple watch, Richemont, Rolex, and Swatch, 4 major brands occupy the main market, Apple smartwatches are still more popular.


  1. Global Comparison

Most recent update: Jun 2022

Comments: China has become the largest market for luxury watches in the region due to the presence of high-net-worth individuals. The same, do not fail to think about the Chinese market customers.


  1. Key Market Indicators

The following Key Market Indicators give an overview of the social and economic outlook of the selected region and provide additional insights into relevant market-specific developments.

 

Final Thought on Market Insight of Watches & Luxury Watches :

All data show that watches are a market worth investing in. Although the overall market economy is not very stable now, everyone is tightening their budgets and the purchasing power of non-essential consumer goods is declining, the building of a watch brand is a long-term process, so it is better to start slowly from now on.

 

However, the above data is not enough, let’s look at the worst times, under the impact of the epidemic, the market data

 

Overview Report of Watches & Jewelry 2020

 

In 2019, Watches and jewelry comprised 67% of the Accessories market, generating US$344.0 billion.

Let’s see the reports:


ساعات & Jewelry Overview

  • Market Definition

Jewelry and Watches are an essential part of the Watches & Jewelry segment

  1. The Watches & Jewelry segment contains watches, pocket watches, stopwatches, and jewelry watches.
  2. Moreover, the segment includes brooches, rings, necklaces, earrings, and bracelets made from most different materials.

The below data does not include: Watch parts, Watchbands, and Non-wearable fashion accessories

It includes: Analog and digital watches as well as smartwatches, Fashion, and high-jewelry

  • Key takeaways
  1. In 2019, the Accessories market generated a total revenue of US$511.4 billion worldwide.
  2. At 67%, Watches & Jewelry was the largest segment of the Accessories market with US$344.0 billion in revenues in 2019.
  3. Key players in the Accessories market include Rajesh Exports Ltd., Compagnie Financière Richemont SA, Lao Feng Xiang Co., Ltd., Samsonite International SA, and Pandora AS

Worldwide revenue share in 2019

Worldwide Accessories revenue in billions of US$

Segment overview

In 2019, worldwide Watches & Jewelry sales amounted to US$344.0 billion

  • Key takeaways
  1. The worldwide Watches & Jewelry revenue will increase at a CAGR1 of 1.5% from 2012 to 2025.
  2. Due to COVID-19, the new 2020 forecast for the Watches & Jewelry segment is 15.9% lower than the original forecast.
  3. In the Watches and jewelry segment, Hong Kong (US$976.5) and Singapore (US$307.5) had the highest annual revenue per capita in 2019.

 

Worldwide revenue in billions of US$

 

COVID-19 impact

Due to COVID-19, the 2020 forecast for the Watches & Jewelry segment is 15.9% lower now

Worldwide revenue in billions of US$1

 

Revenue share by subsegment

Jewelry generates the highest revenue in the Watches & Jewelry segment

Worldwide revenue in billions of US$

 

Accessories: top 10 companies by revenue

Rajesh Exports Ltd. had the highest total revenue of The top companies in the Accessories market

 


Regional Overview

  • Worldwide comparison

In 2019, people of Hong Kong and Singaporeans spent the most on Watches and Jewelry

Comment: HK has the best data because a lot of people from mainland China go to Hong Kong to buy luxury goods Hk most people buy those because Chinese mainland people always

Revenue per capita ranking in US$ in 2019

Revenue share in 2019

  • KPI comparison

KPI comparison – Europe (1/2)

Watches and jewelry sales in Europe will increase at a CAGR1 of 1.2% from 2012 to 2025

Revenue in billion US$

Revenue per capita in US$

KPI comparison – Europe (2/2)

In Europe, the UK was the country with the highest revenue in the Watches & Jewelry segment

Revenue ranking in billion US$ in 2019

 

Revenue per capita ranking in US$ in 2019

 

KPI comparison – Americas (1/2)

Watches and jewelry sales in the Americas will increase at a CAGR1 of 1.3% from 2012 to 2025

Revenue in billion US$

Revenue per capita in US$

 

KPI comparison – Americas (2/2)

In the Americas, the U.S. was the country with the highest revenue in the Watches and jewelry segment.

Revenue ranking in billion US$ in 2019

Revenue per capita ranking in US$ in 2019

 

KPI comparison – Asia (1/2)

Watches and jewelry sales in Asia will increase at a CAGR1 of 1.6% from 2012 to 2025

Revenue in billion US$

Revenue per capita in US$

 

KPI comparison – Asia (2/2)

In Asia, China was the country with the highest revenue in the Watches & Jewelry segment 7.

Revenue ranking in billion US$ in 2019

 

Revenue per capita ranking in US$ in 2019

 

KPI comparison – Africa (1/2)

Watches and jewelry sales in Africa will increase at a CAGR1 of 3.9% from 2012 to 2025

Revenue in billion US$

 

KPI comparison – Africa (2/2)

In Africa, Nigeria was the country with the highest revenue in the Watches & Jewelry segment

Revenue ranking in billion US$ in 2019

Revenue per capita ranking in US$ in 2019

 

KPI comparison – Australia & Oceania (1/2)

ساعات & Jewelry sales in Australia & Oceania will increase at a CAGR1 of 0.5% from 2012 to 2025

Revenue in billion US$

Revenue per capita in US$

 

KPI comparison – Australia & Oceania (2/2)

In Australia & Oceania, Australia was the country with the highest revenue in the Watches & Jewelry segment

Revenue ranking in billion US$ in 2019

Revenue per capita ranking in US$ in 2019

 

  • Top countries by region

In the UK, the Watches & Jewelry segment will grow by 13.0% from 2019 to 2025

Revenue in the top countries in billions of US$


Consumer Insights

  • Analyst Comments

The growing popularity of smartphones has hampered the growth of the watch industry

Trends

▪ The growing usage and popularity of smartphones have replaced the basic functionality of watches.

▪ The substituting effect of smartphones hampered the growth of the watch industry.

▪ Manufacturers are increasingly marketing watches as a fashion accessory, which appeals to only a limited section of society.

▪ The jewelry market has also witnessed only tepid growth, owing to factors such as the growing popularity of imitation jewelry due to its cost advantages.

  • Sales channels

Online retail‘s share of Accessories reached19.6% in 2019

Accessories: worldwide revenue share

Comment: The percentage of Online revenue is increasing year by year, if you still have no online channel, You can try one now.

  • COVID-19 impact on eCommerce

In 2020, consumers have shifted to purchasing clothing online in all major e-commerce markets

Online instead of offline purchases related to the COVID-19 pandemic

  • Top eCommerce stores

Vip.com was the biggest online retailer specializing in Fashion globally in 2019

Biggest players with Fashion as their main product category in 2019

 

 

الفكر النهائي

As we reflect on the Watches and jewelry market in 2020, it’s clear that this industry, while resilient, has encountered significant challenges, notably from the rise of smartphones and the shifting landscape of consumer preferences. However, it also demonstrates adaptability, with manufacturers repositioning watches as fashion accessories and the enduring allure of high-quality jewelry. the jewelry and jewelry industry is a potential industry worth investing in.

زجاج الياقوت (1)

عيوب زجاج الياقوت

هل تساءلت يومًا عن عيوب زجاج الياقوت؟

يعد فهم حدوده أمرًا بالغ الأهمية لاتخاذ قرارات مستنيرة بشأن استخدامه.

دعونا نتعمق في عيوب زجاج الياقوت ونستكشف الحلول المحتملة.

على الرغم من أن زجاج الياقوت يقدم العديد من المزايا، إلا أن له أيضًا العديد من العيوب التي قد تحد من استخدامه في بعض التطبيقات.

بعض العيوب الرئيسية لزجاج الياقوت تشمل:

زجاج الياقوت (1)
زجاج الياقوت (1)

يكلف:

تكلفة إنتاج زجاج الياقوت أعلى مقارنة بأنواع الزجاج الأخرى أو المواد الشفافة. تعد عملية زراعة بلورات الياقوت الاصطناعية عملية معقدة وتستغرق وقتًا طويلاً، وتتضمن درجات حرارة عالية ومعدات متخصصة وتحكمًا دقيقًا في ظروف النمو، مما يزيد من تكاليف الإنتاج. لذلك، غالبًا ما يكون زجاج الياقوت أكثر تكلفة من الزجاج التقليدي أو المواد الشفافة الأخرى، مما يجعل فعاليته من حيث التكلفة أقل في بعض التطبيقات.

 

الطبيعة الهشة:

على الرغم من صلابته العالية، إلا أن زجاج الياقوت هش نسبيًا مقارنة بمواد مثل الزجاج المقسى. في ظل ظروف معينة، يكون زجاج الياقوت عرضة للكسر أو الكسر، خاصة عند تعرضه لتأثير أو ضغط كبير. هذه الهشاشة تجعل زجاج الياقوت أكثر عرضة للتلف في التطبيقات التي تنطوي على قوى تأثير عالية أو ضغط ميكانيكي.

 

صعوبة المعالجة:

يعد زجاج الياقوت أكثر صعوبة في المعالجة مقارنة بالمواد الأخرى. إنها مادة بلورية تتطلب تقنيات قطع وطحن وتلميع متخصصة، والتي يمكن أن تستغرق وقتًا أطول وأكثر تكلفة. بالإضافة إلى ذلك، يصعب ربط زجاج الياقوت أو ربطه، مما قد يحد من استخدامه في التطبيقات التي تتطلب الربط أو الختم.

 

حجم وسمك محدود:

نظرًا للتحديات التي تواجه زراعة بلورات الياقوت الكبيرة والسميكة، فإن حجم وسمك زجاج الياقوت محدود نسبيًا. بالمقارنة مع الزجاج التقليدي، عادة ما يكون لزجاج الياقوت أبعاد أصغر وسمك أقل، وهو ما قد لا يكون مناسبًا لبعض التطبيقات التي تتطلب مكونات زجاجية أكبر أو أكثر سمكًا.

زجاج الياقوت (1)
زجاج الياقوت (1)

وزن:

يتمتع زجاج الياقوت بكثافة أعلى من الزجاج التقليدي، مما يعني أنه يمكن أن يكون أثقل بالنسبة لحجم وسمك معين. قد يكون هذا عيبًا في التطبيقات الحساسة للوزن أو عند تصميم أجهزة خفيفة الوزن، حيث يجب مراعاة وزن زجاج الياقوت.

 

المزيد من الإنتاج المكثف للطاقة:

يتطلب إنتاج بلورات الياقوت الاصطناعية المستخدمة في زجاج الياقوت درجات حرارة عالية وعمليات كثيفة الاستخدام للطاقة، مما قد يؤدي إلى ارتفاع استهلاك الطاقة وتأثير بيئي مقارنة بالمواد الأخرى. قد يكون هذا مصدر قلق للتطبيقات أو الصناعات ذات الاعتبارات البيئية.

 

الانعكاس بدون طلاء مضاد للانعكاس (AR):

يتمتع زجاج الياقوت بمعامل انكسار مرتفع نسبيًا، مما قد يؤدي إلى انعكاس كبير على سطحه بدون طلاء مناسب مضاد للانعكاس (AR). قد يؤدي هذا إلى انعكاس أو وهج غير ضروري في بعض التطبيقات، مثل شاشات العرض أو العدسات البصرية، مما يتطلب طبقات AR إضافية للتخفيف من هذه المشكلة.

في حين أن زجاج الياقوت يقدم العديد من المزايا، إلا أن له أيضًا العديد من العيوب، بما في ذلك التكلفة الأعلى، والهشاشة، وصعوبات المعالجة، ومحدودية الحجم والسمك، والوزن، والإنتاج الأكثر استهلاكًا للطاقة، والانعكاس بدون طلاء AR. عند تقييم مدى ملاءمة زجاج الياقوت لتطبيقات محددة، يجب مراعاة هذه القيود، ويمكن تفضيل المواد البديلة بناءً على متطلبات وقيود التطبيق.

 

مشاهدة الزجاج مع طلاء AR

حول مشاهدة طلاء الزجاج

قد يكون الأصدقاء الذين ارتدوا ساعات قد شهدوا هذه الظاهرة: تحت ضوء الشمس، يعكس السطح الزجاجي للساعة الضوء بشدة، مما يؤثر على إمكانية قراءة الوقت.

الانعكاسية العالية للسطح الزجاجي تجعل من الصعب قراءة الوقت بوضوح في الضوء القوي، مما يقلل من الجانب العملي للساعة ويؤثر على تجربة المستخدم.

ولمعالجة هذه المشكلة، من الممكن وضع طلاء على زجاج الساعة باستخدام تقنية الطلاء المضاد للانعكاس لتقليل انعكاس سطح الزجاج وتحسين إمكانية قراءة الساعة في ظل ظروف الإضاءة المختلفة. باستخدام تقنية طلاء AR، يمكن لسطح زجاج الساعة أن يقلل الوهج والانعكاس بشكل فعال، مما يسمح بقراءة واضحة للوقت في ظل ظروف الإضاءة المختلفة.

 

دعونا نلقي نظرة على تصنيف طلاءات زجاج الساعات؛

أنواع طلاء زجاج الساعة

يشير طلاء زجاج الساعة إلى تطبيق طبقة واقية على سطح زجاج الساعة لتعزيز متانته ومقاومته للخدش وأدائه العام. يتم تطبيق هذا الطلاء عادةً باستخدام تقنيات متقدمة مثل ترسيب البخار الفيزيائي (PVD) أو ترسيب البخار الكيميائي (CVD). الغرض من طلاء زجاج الساعة هو تحسين خصائص سطح الزجاج، مما يجعله أكثر مقاومة للخدوش واللطخات وغيرها من أشكال الضرر التي يمكن أن تحدث أثناء الارتداء اليومي.

زجاج الياقوت (1)
زجاج الياقوت (1)

هناك عدة أنواع من الطلاءات المستخدمة في صناعة الساعات:

  • طلاء مضاد للانعكاس (طلاء AR): يتم تطبيق هذا النوع من الطلاء لتقليل الوهج والانعكاسات على زجاج الساعة، وتحسين الرؤية وسهولة القراءة، خاصة في ظروف الإضاءة الساطعة.
  • طلاء مقاوم للخدش: تم تصميم هذا الطلاء لجعل زجاج الساعة أكثر مقاومة للخدوش، مما يضمن الحفاظ على وضوحه ومظهره بمرور الوقت.
  • طلاء مضاد لبصمات الأصابع: يساعد هذا الطلاء على صد بصمات الأصابع واللطخات، مما يحافظ على زجاج الساعة نظيفًا وخاليًا من العلامات غير المرغوب فيها.
  • طلاء طارد للماء: يتم تغليف بعض نظارات الساعات بطبقة طاردة للماء لتحسين مقاومة الماء ومنع قطرات الماء من الالتصاق بالسطح.
  • طلاء للحماية من الأشعة فوق البنفسجية: يساعد هذا النوع من الطلاء على حماية زجاج الساعة من التأثيرات الضارة للأشعة فوق البنفسجية، والتي يمكن أن تسبب تغير اللون وتدهوره بمرور الوقت.

بشكل عام، يلعب طلاء زجاج الساعة دورًا حاسمًا في تعزيز أداء الساعة وطول عمرها، مما يضمن بقاءها في حالة مثالية لسنوات قادمة

الطلاء الأكثر استخدامًا لزجاج الساعة هو طلاء AR.

مشاهدة الزجاج مع الطلاء
مشاهدة الزجاج مع الطلاء

ما هو طلاء AR على زجاج الساعة؟

دعونا نلقي نظرة على تصنيف طلاء زجاج الساعة.

Everyone knows that any glass will produce glare, including flat and curved glass. Therefore, like many optical instrumentslenses (including eyeglass lenses), coating treatment is needed on the glass to reduce glare and increase transmittance. Especially for watches with relatively large diameters and curved glass, additional coating treatment is required.

من بين مواد الأفلام البصرية المتاحة، كلما زاد معامل الانكسار، كلما كان الوهج أقوى. يحتوي فلوريد المغنيسيوم (MgF2) على أصغر معامل انكسار، حوالي 1.38 فقط، وهو أقل بكثير من معامل انكسار الزجاج العادي وحتى أقل من زجاج الياقوت. ولذلك، فإن استخدام فلوريد المغنيسيوم كمادة لتغليف زجاج الساعات يمكن أن يقلل من انعكاس الضوء من 4% إلى 1.8%.

الطلاء المضاد للانعكاس، والمعروف أيضًا باسم طلاء AR، عبارة عن طبقة رقيقة من المواد المطلية على سطح الزجاج، وذلك باستخدام تكنولوجيا الطلاء بالرش المغنطروني الأكثر تقدمًا على المستوى الدولي لتغليف طبقة من الفيلم المضاد للانعكاس على سطح الزجاج المقسى العادي.

يمكن تطبيق الطلاء AR (المضاد للانعكاس) ليس فقط على زجاج الياقوت ولكن أيضًا على أنواع أخرى من الأسطح الزجاجية، مثل الزجاج المعدني أو الزجاج العضوي. تتمثل الوظيفة الرئيسية لطلاء AR في تقليل انعكاس الضوء وتحسين نفاذية الضوء، وبالتالي تعزيز الوضوح البصري.

يعد هذا الطلاء مفيدًا بشكل خاص لأولئك الذين يحتاجون إلى قراءة الساعات بوضوح تحت أي ظروف إضاءة. طلاء AR يجعل الألوان المنقولة عبر الزجاج أكثر حيوية وواقعية.

ولذلك، فإن تأثير طلاء زجاج الساعة الياقوت سيكون أفضل. خاصة بالنسبة للساعات ذات الأقطار الكبيرة نسبيًا والزجاج المنحني، يلزم معالجة طلاء إضافية.

مشاهدة الزجاج مع طلاء
مشاهدة الزجاج مع طلاء

ملحوظة: لا يمكن للطلاء أن يزيل الوهج تمامًا، بل يمكنه فقط تقليله.

سيُظهر الزجاج المعالج بالطلاء لونًا أرجوانيًا مزرقًا باهتًا.

هناك العديد من المركبات المتاحة للتطبيق على زجاج الساعة، وتختلف هذه المركبات في أداء الواقع المعزز والمتانة وسهولة القراءة. على سبيل المثال، يمكن لبعض الأفلام المضادة للوهج أن تعطي الزجاج لونًا أزرقًا طفيفًا.

Some watches will mark to indicate that the watch glass has been coated, such as Omega watches. On the watch card or tag, a circle with the letter “أ” inside indicates that the watch glass has been coated, whileAAindicates that both sides of the watch glass have been coated. Watches usually have many reflective spots, including the case, dial, hands, and are either shiny gold or shiny silver. Therefore, coating is also one of the measures to make it more convenient to wear watches. The coating on the watch glass is not as obvious as that on camera lenses, and it is often difficult to detect.

يعد الطلاء المضاد للانعكاس وظيفة مهمة للساعات، وهناك فرق كبير بين الساعات ذات الطلاء المضاد للانعكاس أو بدونه. بالإضافة إلى ذلك، يمكن أن يعزز المظهر الجمالي للعدسة، مما يجعلها تبدو أكثر وضوحًا وشفافية.

 

تاريخ طلاء AR على زجاج الساعة

يعود تاريخ طلاء AR على زجاج الساعة إلى أواخر القرن التاسع عشر عندما اكتشف اللورد رايلي هذا المفهوم لأول مرة في عام 1886. وقد لاحظ أن الزجاج المشوه قليلاً يسمح بمرور المزيد من الضوء مقارنة بالزجاج الجديد تمامًا، الذي يعكس المزيد من الضوء.

ومع ذلك، لم يتم إحراز تقدم كبير في تطوير وتطبيق الطلاءات المضادة للانعكاس على زجاج الساعة إلا في منتصف القرن العشرين. في عام 1935، أتقن العالم السوفييتي أولكسندر سمكولا تقنية إنشاء وتطبيق طبقات مضادة للانعكاس على العدسات البصرية، والتي أرست الأساس لمزيد من التطورات في هذا المجال.

بحلول نهاية الحرب العالمية الثانية، كانت صناعة الطيران قد اعتمدت بالفعل طلاءات مضادة للانعكاس لساعات الطيارين. غالبًا ما يواجه الطيارون الذين يحلقون فوق طبقات السحب وهجًا شديدًا من الشمس، مما يجعل من الصعب عليهم قراءة ساعاتهم. أصبحت الطلاءات المضادة للانعكاس ضرورية لتحسين إمكانية القراءة في مثل هذه الظروف، مما أدى إلى استخدامها على نطاق واسع في ساعات الطيران.

منذ ذلك الحين، سمحت التطورات في المواد وتقنيات التصنيع باعتماد طبقات AR على نطاق واسع في صناعة الساعات. اليوم، تعد طبقات AR ميزة قياسية في العديد من الساعات عالية الجودة، مما يوفر إمكانية قراءة محسنة وجاذبية جمالية من خلال تقليل الوهج والانعكاسات على زجاج الساعة.

 

مشاهدة الزجاج مع الطلاء
مشاهدة الزجاج مع الطلاء

كم عدد أنواع طلاء AR الموجودة لزجاج الساعة؟

يتكون طلاء AR الموجود على زجاج الساعة بشكل أساسي من نوعين:

  • طلاء على الوجهين: يتم تطبيق الطلاء على جانبي زجاج الساعة، مما يعزز التأثيرات المضادة للانعكاس ولكنه أقل متانة بسبب قابلية الطلاء الخارجي للخدوش.
  • طلاء من جانب واحد: يتم تطبيق الطلاء على جانب واحد فقط من الزجاج، مما يحل مشكلات الانعكاس جزئيًا ولكنه يقلل من القدرة المضادة للانعكاس.

بصرف النظر عن هاتين الطريقتين، هناك أيضًا طلاء موضعي، كما هو موضح في ساعات رولكس أويستر حيث يتم طلاء مكبر التاريخ. يضمن هذا الأسلوب تأثيرات مضادة للانعكاس ويقع على الجانب الداخلي، مما يقلل من مخاطر الضرر.

قد تقوم بعض العلامات التجارية الراقية أيضًا بتطبيق طلاء مضاد للتوهج على ظهر العلبة الشفاف أو منطقة الحركة لتقليل تداخل الضوء. بشكل عام، هناك طرق مختلفة لطلاء زجاج الساعة بالواقع المعزز، ولكل منها إيجابيات وسلبيات. يعتمد اختيار طريقة الطلاء على الاحتياجات العملية وبيئات الاستخدام.

في صناعة الساعات، تنقسم طرق طلاء زجاج الساعة عمومًا إلى نوعين: طلاء على الوجهين وطلاء على جانب واحد. لمزيد من تحسين انتقال الضوء، يمكن تطبيق طبقات متعددة من الطلاء على جانبي الزجاج.

كلتا طريقتي الطلاء لها مزاياها وعيوبها.

يتضمن الطلاء على الوجهين وضع طلاء على جانبي الزجاج، مما يزيد من كفاءة الواقع المعزز ولكنه أقل متانة لأن الطلاء الخارجي عرضة للخدش.

يغطي الطلاء أحادي الجانب جانبًا واحدًا فقط من الزجاج، مما يتجنب مشكلات الانعكاس ولكنه يقلل من القدرة المضادة للانعكاس.

بالإضافة إلى هاتين الطريقتين، هناك أيضًا طلاء موضعي. على سبيل المثال، لا تحتوي ساعات رولكس أويستر عادةً على طلاء على الجوانب الداخلية والخارجية للمرآة، ولكن مكبّر التاريخ مطلي.

من المحتمل أن يكون سبب هذه العملية هو مراعاة رولكس لمتانة الطلاء. ساعات رولكس معروفة بالدقة والمتانة. على الرغم من أن المرآة قد تعكس الضوء، إلا أنها عملية طالما تجنبت الضوء المباشر. فقط طلاء نافذة عرض التاريخ هو أمر منطقي لأنها صغيرة ومنحنية، وبدون مقاومة للوهج، من الصعب رؤيتها بوضوح، مما يسبب تداخلًا كبيرًا. علاوة على ذلك، يتم طلاء رولكس على الجانب الداخلي حيث يتم ربط المكبر والمرآة، وهي منطقة ليست عرضة للخدوش أو التلف.

بالطبع، قد تقوم بعض العلامات التجارية الراقية أيضًا بتطبيق طلاء مضاد للتوهج على ظهر العلبة الشفاف أو منطقة الحركة لتقليل تداخل الضوء. ويساعد ذلك على منع تدهور زيت التشحيم بسبب الضوء الذي يؤثر على تشغيل الحركة.

مشاهدة الزجاج
مشاهدة الزجاج

مزايا طلاء زجاج الساعة AR:

لقد تم تطبيق هذه التكنولوجيا على نطاق واسع في صناعة الساعات، ولكن لها أيضًا إيجابياتها وسلبياتها.

مزايا:

  • تعزيز المتانة: يعزز الزجاج المطلي صلابة سطح الساعة، وبالتالي تحسين متانتها.
  • مضاد للخدش: يمنع الزجاج المطلي الخدوش على سطح الساعة بشكل فعال، ويحافظ على المظهر الجمالي للساعة.
  • ضد اللمعان: يقلل الزجاج المطلي من الانعكاسات على سطح الساعة، مما يجعل الساعة أكثر وضوحًا وأكثر وضوحًا في ضوء الشمس.
  • مقاومة البقع: يمنع الزجاج المطلي تلوث سطح الساعة، مما يسهل تنظيفه.

 

مساوئ طلاء زجاج الساعة AR:

  • عرضة للخدش: على الرغم من أن الزجاج المطلي يعزز صلابة سطح الساعة، إلا أنه لا يزال عرضة للخدوش، خاصة بعد الاستخدام لفترة طويلة. في حين أن سطح زجاج الياقوت قد يظل سليمًا في حالة خدشه، إلا أن الطلاء قد يكون عرضة للخدوش المرئية.
  • عرضة للتقشير: الزجاج المطلي عرضة للتقشير، خاصة عند التعرض لفترة طويلة للاهتزازات أو المواد مثل مياه البحر أو العرق أو الماء الساخن أو المواد الكيميائية. ولذلك، فإن المتانة هي مصدر قلق.
  • غير مناسبة للغوص: الزجاج المطلي غير مناسب للغوص لأنه لا يتحمل ضغط الماء العالي الضغط.
  • تلاشي اللون: قد يتغير لون الزجاج المطلي بمرور الوقت بسبب التعرض لأشعة الشمس لفترة طويلة، مما يؤثر على المظهر الجمالي للساعة.
  • سهل الارتداء والتمزق: Tإن الطلاء الخارجي المضاد للانعكاس الموجود على زجاج الساعة يكون عرضة للتآكل، ويصبح واضحًا بشكل واضح عند خدشه بسبب اختلاف الانعكاس بين المناطق المطلية والمخدوشة.
  • حساسية الرطوبة: يجب حماية الساعات المخزنة لفترة طويلة من الرطوبة. التعرض لبيئة رطبة يمكن أن يؤدي إلى تكوين العفن على سطح الزجاج وتلف طبقة الطلاء. لذلك، من الضروري استخدام المجففات في صناديق الساعات وتجنب البيئات الرطبة.

ملخص:

تعتبر مزايا تقنية الزجاج المطلي للساعة كبيرة، حيث إنها تعزز متانة الساعة، ومقاومة الخدش، وخصائص مضادة للانعكاس، ومقاومة البقع. ومع ذلك، فإن لها أيضًا بعض العيوب، مثل قابلية الخدش، وسهولة التقشير، وعدم صلاحيتها للغوص، وقابلية تغير اللون. ولذلك، عند شراء ساعة، مطلوب دراسة متأنية.

 

تتضمن عملية إنتاج طلاء AR عدة خطوات:

  1. قم بتنظيف سطح الياقوت لإزالة أي أوساخ أو غبار أو زيت قد يؤثر على جودة الطلاء.
  2. تطبيق الطلاء باستخدام عملية ترسيب البخار الفيزيائي (PVD)، حيث يتم وضع الزجاج في غرفة مفرغة ويتم ترسيب طبقة رقيقة من المواد على السطح باستخدام الاخرق.
  3. تأكد من تنفيذ عملية الطلاء في بيئة خاضعة للرقابة لتحقيق طلاء موحد وسمك ثابت عبر العدسة بأكملها.
  4. بعد الطلاء، قم بإزالة الزجاج من حجرة التفريغ وافحصه للتأكد من عدم وجود عيوب في الطلاء.
  5. قم بتقوية الطلاء عن طريق تعريض الزجاج للأشعة فوق البنفسجية، مما ينشط التفاعلات الكيميائية في الطلاء، مما يجعله أكثر صلابة وأكثر متانة.

من المهم ملاحظة أنه، مثل أي معالجة سطحية، قد يكون عرضة للخدش وقد يتطلب صيانة دورية. ولمعالجة هذه المشكلة، يمكن وضع طبقة من طلاء الياقوت فوق طبقة AR.

ما هو لون طلاء AR على زجاج الساعة؟

مشاهدة الزجاج مع طلاء AR
مشاهدة الزجاج مع طلاء AR

عادةً ما تكون طبقة AR الموجودة على زجاج الساعة شفافة، ولكن في بعض الحالات، قد تحتوي على صبغة ملونة مثل الأزرق أو الأخضر أو ​​الأرجواني. ومع ذلك، سواء كانت شفافة أو ملونة، فلا يمكن ملاحظتها بسهولة، وعادةً ما يمكن تمييز الطلاءات الملونة فقط عند زوايا محددة من الضوء.

الفكر النهائي:

في الختام، يعد تطبيق طلاء AR على زجاج الساعة تقدمًا كبيرًا في تكنولوجيا صناعة الساعات، حيث يقدم مزايا وعيوب. في حين أنه يعزز المتانة ومقاومة الخدش والرؤية في ظل ظروف الإضاءة المختلفة، فهو أيضًا عرضة للخدش والتقشير وتغير اللون بمرور الوقت. لذلك، عند اختيار ساعة، من الضروري الموازنة بين هذه العوامل والنظر في بيئة الاستخدام المقصودة. بشكل عام، يلعب طلاء AR دورًا حاسمًا في تحسين أداء الساعات وطول عمرها، مما يساهم في تحسين تجربة المستخدم.

مشاهدة الزجاج مع طلاء AR (4)

الياقوت مقابل المعدن: ما هو زجاج الساعة الذي يناسب ساعتك؟

في صناعة الساعات، لماذا تختار معظم الساعات الفاخرة استخدام زجاج كريستال الياقوت؟ هل يعتبر الزجاج البلوري الياقوتي رمزًا لجودة الساعات الراقية؟

لماذا يعتقد الناس عمومًا أن الساعات ذات الزجاج البلوري الياقوتي ذات جودة أعلى؟

نحن نهدف إلى كشف الأداء والاختلافات المختلفة بين زجاج كريستال الصفير والزجاج المعدني من خلال التحليل المقارن، وتقديم نصائح اختيار حكيمة لعشاق الساعات.

كريستال الياقوت
كريستال الياقوت

نلقي نظرة أولاً على الأنواع الثلاثة الأكثر شيوعًا لمواد كريستال الساعة:

  1. زجاج الياقوت
  2. الزجاج المعدني (الزجاج غير العضوي)
  3. زجاج أكريليك (زجاج عضوي)

لقد قمنا بتغطية زجاج الساعة بالكامل من قبل:

كل ما تعلمته عن النظارات والساعات من مصنع الساعات

كريستال الياقوت
كريستال الياقوت

الاختلافات بين زجاج ساعة الياقوت والزجاج المعدني والزجاج الأكريليك؟

الاختلافات بين هذه المواد الزجاجية هي كما يلي:

زجاج الاكريليك

زجاج الأكريليك، المعروف باسم الأكريليك أو الزجاج العضوي، هو نوع من المواد المستخدمة في صناعة بلورات الساعات. يتميز بملمس أكثر نعومة وقدرة أعلى على التحمل. وفي الماضي، استخدمت العديد من الساعات هذه المادة، بما في ذلك الساعات العتيقة الموجودة في السوق اليوم.

الايجابيات:

  • مرونة ممتازة ومقاومة للكسر، وغالبًا ما يشار إليها باسم زجاج الأمان.

سلبيات:

  • عرضة للخدش وشفافية أقل قليلاً.

أسباب الاختيار:

  • منخفضة التكلفة، ويمكن لصانع الساعات تلميع الخدوش دون الحاجة إلى استبدالها. إذا كانت الخدوش عميقة جدًا، فيمكن استبدال البلورة بتكلفة زهيدة.

زجاج كريستال معدني

الزجاج البلوري المعدني، المعروف أيضًا باسم هاردليكس أو كريستال الأكريليك، هو نوع من الزجاج المقوى بالمعادن. تم تطويره بسبب ندرة البلورات الطبيعية.

الايجابيات:

  • صلابة عالية، شفافية ممتازة، مظهر واضح ومشرق.

سلبيات:

  • سعر الوحدة أعلى مقارنة بزجاج الأكريليك.

أسباب الاختيار:

  • تكلفة معتدلة، وصلابة عالية، ومقاومة للخدش، وواضحة وشفافة بدون فقاعات أو علامات مائية، وتمتلك خصائص كهرضغطية، مما يوفر فوائد صحية خاصة.

 

زجاج كريستال ياقوتي

Sapphire crystal glass is a crystalline surface made from artificially compressed sapphire crystals, which are aluminum oxide crystals with impurities like iron oxide and titanium oxide removed. Chemically, Acrylic Sapphire is identical to natural sapphire and does not possess abluecolor.

الايجابيات:

  • كثافة عالية ومقاومة للخدش، مع صلابة في المرتبة الثانية بعد الماس.
  • انتقال ممتاز للضوء، واحتكاك منخفض، ومقاومة لدرجات الحرارة العالية، ومتانة فائقة مقارنة بالكريستال المعدني وزجاج الأكريليك.

سلبيات:

  • غير مقاوم للصدمات، وعرضة للصدمات أو الضغط أو السقوط، مما قد يؤدي إلى حدوث تشققات عند الاصطدام.
مشاهدة الزجاج
مشاهدة الزجاج

ما هي المواد المتفوقة؟

من حيث الصلابة ومقاومة التآكل: زجاج أكريليك < زجاج كريستال معدني < زجاج كريستال ياقوتي.

ولكل منها مزاياه: زجاج الأكريليك أقل عرضة للكسر ويمكن صقله؛ يتمتع الزجاج البلوري المعدني بمقاومة معتدلة للخدش ومقاومة أقوى للتأثيرات الرأسية مقارنة بالزجاج البلوري الياقوتي؛ زجاج كريستال الياقوت، على الرغم من صلابته العالية، عرضة للكسر ويتحمل تكاليف إصلاح أعلى.

بالنسبة للعملاء المتميزين، يوصى باستخدام الزجاج البلوري الياقوتي نظرًا لخصائصه الفيزيائية والكيميائية الخاصة، والصلابة العالية (مقياس Mohs 9)، ومقاومة التآكل الفائقة، ومقاومة التآكل.

غالبًا ما تستخدم الساعات ذات الجودة المنخفضة الزجاج العضوي، المعروف أيضًا باسم الأكريليك، والذي على الرغم من كونه عرضة للخدوش، إلا أنه مرن ويستخدم على نطاق واسع في الساعات ذات الجودة المنخفضة.

تتمتع كل مادة بمزاياها ويتم اختيارها بناءً على عوامل مثل التكلفة ومقاومة الخدش والشفافية والمتانة.

زجاج الساعة: زجاج الياقوت مقابل الزجاج المعدني

يعد زجاج كريستال الياقوت والزجاج المعدني من المواد الشائعة المستخدمة في صناعة الساعات وإنتاج مكونات بصرية معينة. فيما يلي بعض الاختلافات الرئيسية بينهما:

  1. تكوين الخامات:
    • زجاج كريستال الياقوت: مصنوعة من الياقوت الأكريليكي، وهو شكل بلوري من أكسيد الألومنيوم. إنه شفاف للغاية ومقاوم للخدش.
    • الزجاج معدني: تتألف من معادن مختلفة، وعادة ما تكون على شكل زجاج مقسى. وهو أقل مقاومة للخدش مقارنة بكريستال الياقوت.
  2. صلابة:
    • زجاج كريستال الياقوت: من أصلب المواد (موس: 9)، وتأتي في المرتبة الثانية بعد الألماس (موس: 10). إنه مقاوم للغاية للخدوش.
    • الزجاج معدني: على الرغم من صلابته، إلا أنه ليس مقاومًا للخدش مثل كريستال الياقوت وقد تظهر عليه علامات التآكل بمرور الوقت.
مشاهدة الزجاج مع طلاء AR (4)
مشاهدة الزجاج مع طلاء AR (4)

بشكل عام، كريستال الياقوت أقوى بثلاث مرات من الزجاج المعدني وأقوى 20 مرة من الزجاج البلاستيكي.

    1. مضاد للخدش:
      • زجاج كريستال الياقوت: مقاوم للغاية للخدوش، مما يجعله مثاليًا للتطبيقات التي تكون فيها المتانة أمرًا بالغ الأهمية.
      • الزجاج معدني: لا يزال بإمكانه مقاومة الخدوش إلى حد ما، لكنه أكثر عرضة للخدوش المرئية مقارنة بكريستال الياقوت.
    2. وضوح:
      • زجاج كريستال الياقوت: توفر شفافية ووضوح ممتازين، مما يسمح برؤية واضحة للقرص والمكونات الموجودة أسفله.
      • الزجاج معدني: يوفر بشكل عام وضوحًا جيدًا ولكن قد يكون به بعض التشويه مقارنة بكريستال الياقوت.
    3. يكلف:
      • زجاج كريستال الياقوت: عادة ما يكون إنتاجها أكثر تكلفة، مما قد يساهم في ارتفاع تكاليف المنتج الإجمالية.
      • الزجاج معدني: بشكل عام، أكثر فعالية من حيث التكلفة، مما يجعله خيارًا شائعًا لمزيد من الخيارات الملائمة للميزانية.
    4. وزن:
      • زجاج كريستال الياقوت: أثقل من الزجاج المعدني بسبب كثافته.
      • الزجاج معدني: أخف بالمقارنة.
    5. التطبيقات:
      • زجاج كريستال الياقوت: يُستخدم بشكل شائع في الساعات الراقية وعدسات الكاميرا والتطبيقات الأخرى حيث تكون مقاومة الخدش أمرًا بالغ الأهمية.
      • الزجاج معدني: توجد في مجموعة واسعة من الساعات والنظارات والأدوات البصرية الأخرى.
    6. شكل:
      • زجاج كريستال الياقوت: يقتصر زجاج كريستال الياقوت على المسطح فقط.
      • الزجاج معدني: يمكن تصنيع الزجاج البلوري المعدني بأشكال مختلفة.

زجاج الساعة: زجاج الياقوت مقابل زجاج الأكريليك

في الساعات الحديثة، المادة الأكثر استخدامًا لكريستال الساعة هي زجاج كريستال الياقوت. ومع ذلك، تاريخيًا، لم تكن الساعات تُصنع دائمًا حصريًا باستخدام هذه المادة مثل كريستال الساعة.

خذ رولكس على سبيل المثال، لقد تحولت جميع ساعات رولكس الحديثة إلى زجاج كريستال الياقوت، ولكن في أوقات سابقة، قبل نهاية القرن الماضي، استخدمت رولكس أيضًا مادة بلاستيكية أكريليك لصنع كريستال الساعة. مادة الاكريليك لها ميزتان رئيسيتان:

  • مقاومة التأثير: كريستال الأكريليك، المعروف أيضًا باسم الزجاج البلاستيكي، هو مادة موثوقة ومتينة، وخاصة مقاومة للصدمات. عند النقر عليه بأطراف الأصابع، يصدر صوتًا واضحًا وعاليًا.
  • أقل احتمالا للتحطم: إذا انكسرت بلورة الأكريليك، فإنها عادةً لا تتكسر إلى أجزاء صغيرة. ونتيجة لذلك، لا يوجد أي خطر تقريبًا لإتلاف قرص الساعة أو العقارب أو الحركة الداخلية.

وبطبيعة الحال، الكريستال الاكريليك لا يخلو من العيوب. أكبر عيوبها هو أنها ليست مقاومة للخدش ولا توفر مقاومة كافية للماء.

مادة الأكريليك عبارة عن بوليمر يتكون من بولي ميثيل ميثاكريلات. في العصر الذي سبق انتشار مادة كريستال الياقوت على نطاق واسع، كان الأكريليك هو المادة السائدة التي يستخدمها العديد من مصنعي الساعات.

السبب وراء تفضيل صانعي الساعات لها هو أنها توفر درجة معينة من مقاومة الصدمات والحماية. حتى لو انكسرت بلورة الأكريليك من تأثير قوي، فمن غير المرجح أن تتحطم إلى جزيئات دقيقة، مما يقلل من التأثير على قرص الساعة.

زجاج الساعة المقبب
زجاج الساعة المقبب

ومع ذلك، بدأ استبدال بلورات الأكريليك تدريجيًا، نظرًا لوجود بعض العيوب الملحوظة فيها. على سبيل المثال، كانت لديهم صلابة أقل وكانوا عرضة للخدش، مما أدى إلى ظهور خدوش مرئية على البلورة.

بالإضافة إلى ذلك، كانت بلورات الأكريليك ذات شفافية أقل، مما أعطى الساعات مظهرًا ضبابيًا قليلاً. علاوة على ذلك، من منظور التصنيع، يميل الزجاج البلاستيكي إلى أن يكون أكثر سمكًا، مما يزيد وزن الساعة ويجعلها أقل ملاءمة لإنتاج ساعات فائقة الرقة.

واليوم، لا تزال الساعات الرياضية العصرية المعروفة مثل G-SHOCK من Casio تستخدم زجاج كريستال الأكريليك. ومع ذلك، شهدت بلورات الأكريليك انتعاشًا في بعض الساعات الرياضية الشهيرة اليوم نظرًا لمقاومتها للصدمات وقلة احتمالية تكسرها، كما أن نقص الشفافية لا يؤثر بشكل كبير على الساعات المزودة بشاشات LED.

انتقلت رولكس تدريجيًا إلى استخدام الزجاج البلوري الياقوتي المتقدم تقنيًا في الثمانينيات. تتكون هذه المادة بشكل أساسي من أكسيد الألومنيوم (Al2O3)، وهو ليس حجرًا كريمًا طبيعيًا ولكنه منتج صناعيًا. وقد سمح ذلك لمصنعي الساعات بالاستمتاع بفوائد مماثلة للياقوت الطبيعي دون زيادة كبيرة في تكاليف الإنتاج.

ساعة هيكل عظمي
ساعة هيكل عظمي

تكمن فوائد الزجاج البلوري الياقوتي في صلابته العالية، حيث تصل إلى صلابة موس 9، وهي أقل بقليل من صلابة الماس. وهذا يعني أنه ليس من السهل خدش كريستال الياقوت، مما يجعله مقاومًا للخدوش.

بالإضافة إلى ذلك، يتمتع زجاج كريستال الياقوت بشفافية أفضل، مما يوفر مظهرًا مشرقًا وواضحًا للساعة. علاوة على ذلك، يمكن معالجتها بدرجة أرق، مما يسمح بتقليل السمك الإجمالي للساعة.

ومع ذلك، فإن هذه المزايا لا تعني بالضرورة أن زجاج كريستال الياقوت يتفوق على زجاج الأكريليك. إلى جانب صلابته العالية، يأتي خطر تعرض كريستال الياقوت للكسر بسهولة أكبر عند التعرض لصدمة قوية. في مثل هذه الحالات، يمكن أن يشكل تهديدًا لميناء الساعة وهيكل الحركة، خاصة بالنسبة للساعات ذات التصميمات المجوفة أو المفتوحة الوجه. لذلك، على الرغم من أن زجاج الكريستال الياقوتي قد يكون متينًا للغاية، إلا أنه إذا تحطم، فقد يكون الضرر الذي يلحق بالساعة أكثر خطورة.

ولكن، لماذا لا تزال العلامات التجارية المختلفة تختار مادة كريستال الياقوت وتتخلى عن مادة زجاج الأكريليك؟

الجواب ليس من الصعب تخمينه. لأنه في حالة الارتداء اليومي، تكون فرصة تعرض الساعة لخدش طفيف بسبب عوامل خارجية أكبر من فرصة تأثر الساعة بشدة. بالإضافة إلى ذلك، أصبحت تكنولوجيا إنتاج زجاج كريستال الياقوت تحظى بشعبية كبيرة ولا تزيد التكاليف بشكل كبير. لذلك، أصبح التحول إلى زجاج كريستال الياقوت خيارًا أفضل لمصانع الساعات.

وبصرف النظر عن هاتين المادتين، تستخدم مصانع الساعات أيضًا الزجاج المعدني لصنع الساعات، والذي يقع إلى حد ما بين زجاج الأكريليك وزجاج كريستال الياقوت. على الرغم من أن الساعات التي تستخدم الزجاج المعدني ليست شائعة جدًا في الوقت الحاضر، إلا أنها لا تزال تظهر أحيانًا في أعمال بعض العلامات التجارية. ومع ذلك، من حيث الانتشار، لا يزال كريستال الياقوت هو المادة السائدة في صناعة الساعات.

مشاهدة الزجاج
مشاهدة الزجاج

يتم استخدام الزجاج المعدني في الغالب في بعض الساعات الكلاسيكية القديمة التي تتطلب أشكالًا كريستالية خاصة لتكمل النمط العام للساعة، مثل البلورات ذات القبة الواحدة والقبة المزدوجة. تعمل البلورات ذات القبة الواحدة على تعزيز تأثير التكبير على القرص، بينما تخلق البلورات ذات القبة المزدوجة تأثيرًا عمقًا مثاليًا وبارزًا على القرص.

سواء كانت كريستالة ذات قبة واحدة أو قبة مزدوجة، فإنها تضيف إحساسًا قديمًا إلى التصميم العام للساعة، مما يجعل القرص جذابًا بصريًا وسهل القراءة. لا يحقق هذا النوع من الكريستال تأثيرًا بصريًا ثلاثي الأبعاد بشكله المحدب فحسب، بل يعزز أيضًا تأثير التكبير لعناصر الميناء، مما يسمح بتصميمات ساعة أرق وأكثر دقة.

مشاهدة الزجاج
مشاهدة الزجاج

لماذا نستخدم الزجاج المعدني بدلاً من زجاج كريستال الياقوت؟

وذلك لأن بعض بلورات الساعات، غير المسطحة، لها حواف بارزة تكون عرضة للطرق. كما أن الياقوت هش للغاية، لذا فإن استخدام الزجاج العادي أكثر موثوقية بالمقارنة. وبطبيعة الحال، لمعالجة مسألة مقاومة الخدش على السطح البلوري، تقوم بعض الشركات المصنعة للساعات أيضًا بتطبيق طلاء الياقوت على زجاج الأكريليك لتحقيق خصائصه المقاومة للخدش. بالإضافة إلى ذلك، زجاج الأكريليك المعدني أرخص بكثير من الياقوت.

 

مقارنة الأسعار بين الياقوت وزجاج الساعات المعدنية والأكريليك

هل الياقوت باهظ الثمن؟ في الواقع، مع الاستخدام الواسع النطاق للزجاج البلوري الياقوتي، أصبح سعره في السوق في متناول الجميع. في الوقت الحاضر، تستخدم العديد من ماركات الساعات الشهيرة في السوق زجاج كريستال الياقوت. ومع ذلك، بالمقارنة مع الزجاج المعدني والاكريليك، يعتبر زجاج كريستال الياقوت باهظ الثمن نسبيًا.

 

التعليمات

ما هو زجاج الساعة المعدنية؟

الزجاج المعدني، المعروف أيضًا باسم كريستال الأكريليك، هو مادة شائعة الاستخدام في صناعة الساعات. إنه زجاج بلوري عادي يخضع لعمليات تلميع وتصلب. على عكس الزجاج البلوري الياقوتي، يتمتع الزجاج المعدني بصلابة أقل. تم تطويره بسبب ندرة البلورات الطبيعية التي لا تلبي متطلبات الصناعة. شفافيتها العالية تجعلها مناسبة لمختلف الحرف اليدوية، مما يساهم في شعبيتها. تتضمن عملية تصنيع الزجاج المعدني صهر السيليكا وأكسيد الرصاص، مما ينتج عنه سطح لامع وواضح يتم تحقيقه من خلال تقنية التلميع المتقدمة.

يتمتع الزجاج المقوى بالمعادن بصلابة تبلغ 7، مما يجعله مقاومًا للخدوش الناجمة عن معظم الأشياء اليومية مثل السكاكين وشفرات المنشار الفولاذية، والتي عادةً ما تكون مستويات صلابة أقل. ومع ذلك، من المهم توخي الحذر لأن حبيبات الرمل، التي تتمتع أيضًا بصلابة 7، يمكن أن تخدش السطح. يفضل اختيار سطح الياقوت إن أمكن. توفر أسطح الياقوت، التي تم إنشاؤها عن طريق طلاء الزجاج بطبقة من الياقوت الاصطناعي، صلابة سطحية تبلغ 9، مما يجعلها شديدة المقاومة للخدوش من أي شيء باستثناء الماس والياقوت. بالإضافة إلى ذلك، فهي مقاومة للتلف الناتج عن حبيبات الرمل.

مشاهدة مع الزجاج المنحني
مشاهدة مع الزجاج المنحني

هل الساعات ذات الزجاج المعدني جيدة؟

الإجابة 1:

الزجاج البلوري المعدني، المعروف أيضًا باسم كريستال الأكريليك، هو نوع من المواد المستخدمة في صناعة الساعات. وهو عادة زجاج كريستالي عادي يتم صقله وتصلبه، على الرغم من أن صلابته أقل من تلك الموجودة في كريستال الياقوت. وقد تم تطوير هذا الزجاج بسبب ندرة وصعوبة استخراج البلورات الطبيعية التي لا تلبي الطلب. بسبب شفافيته العالية، فهو مشهور لمختلف الحرف اليدوية. الزجاج البلوري المعدني بلوري ذو صلابة عالية (صلابة موس 7)، موصلية حرارية جيدة، وإحساس بارد عند لمسه. ويبدو واضحًا ومشرقًا أمام الضوء، دون وجود فقاعات صغيرة أو علامات مائية، مما يجعله باهظ الثمن نسبيًا.

الإجابة 2:

مقاومة الخدش للزجاج المقوى بالمعادن أقل قليلاً من زجاج الياقوت، حيث تبلغ صلابته حوالي 7، في حين أن زجاج الياقوت لديه صلابة 9. ومع ذلك، يتمتع الزجاج المقوى بالمعادن بقوة ضغط إجمالية أعلى من زجاج الياقوت. لذلك، تستخدم جميع ساعات الغوص العميق (أعمق من 200 متر) الزجاج المقوى بالمعادن في زجاج الساعة. على الرغم من أن زجاج الياقوت يتمتع بمقاومة ممتازة للخدش، إلا أن سمكه يبلغ 5 ميكرومتر فقط، كما أن قوة الضغط الإجمالية أقل من قوة الزجاج المقوى بالمعادن، مما يجعله غير مناسب لساعات الغوص العميق.

ما هو زجاج الساعة المضاد للوهج؟

بعبارات بسيطة، الطلاء المضاد للوهج عبارة عن طبقة متعددة الطبقات مطلية بالكهرباء على العدسة لمنع انعكاس الضوء. يُستخدم بشكل شائع في الطيران الاحترافي أو ساعات الغوص أو الساعات ذات انحناء المرآة الكبيرة. يمكن تقسيمه إلى زجاج مضاد للتوهج بطبقة مزدوجة وزجاج مضاد للتوهج بطبقة واحدة. يكمن الاختلاف في أن الأول مطلي بالكهرباء على جانبي العدسة، في حين أن الأخير مطلي فقط على الجانب الداخلي من الزجاج. فعالية كلا النوعين متشابهة.

تتمثل الوظيفة الرئيسية للطلاء المضاد للوهج في منع الوهج والانعكاس، مما يتيح إمكانية قراءة أفضل. عند النظر إليها من الأمام، قد تبدو وكأنها غير مثبتة على المرآة، ولكن من زاوية معينة تعكس طبقة من اللون المزرق، تشبه العيون الموجودة على الطلاء.

الفكر النهائي:

في النهاية، يعتمد الاختيار بين زجاج كريستال الياقوت والزجاج المعدني وزجاج الأكريليك على المتطلبات المحددة للتطبيق، واعتبارات الميزانية، والمستوى المطلوب من المتانة ومقاومة الخدش. وليس كريستال الياقوت هو ما يجعل الساعة أفضل.

 

rolex watches

مجرد حجارة! يُصنع مينا رولكس العصرية باللونين الأزرق والأخضر

All things that are beautiful with color, such as flowers and leaves, or the blue of the sky and the glory of sunset, are fleeting and ever-changing. Only the luster and color of precious stones have remained unchanged from thousands of years ago until now. Thousands of years later, they will be the same

-[المعتقدات الغريبة عن الحجر الكريم]

جورج ف. كونز (عالم الأحجار الكريمة والمعادن، سنة 1856~1932)

 

لا يقتصر استخدام الأحجار الكريمة على المجوهرات؛ كما أنها شائعة في صناعة الساعات. تُعرف معظم الأحجار الكريمة بمتانتها، كما تعمل ألوانها الغنية وبريقها على تعزيز جماليات الساعات.

يتم وضعها في علب الساعات واستخدامها كزينة على أقراص الساعة. على غرار إعلان شركة Pantone عن لون العام، في السنوات الأخيرة، كان هناك اتجاه في صناعة الساعات حيث تهيمن الألوان المختلفة على أقراص الساعة في أوقات مختلفة.

تحقق العلامات التجارية التعبير اللوني من خلال تقنيات مثل الطلاء والمينا، كما يعد استخدام الأحجار الكريمة من مواد مختلفة لصياغة المينا طريقة شائعة أيضًا.

هل تعرف أي من الأحجار الكريمة؟

بالنسبة لساعات اليد، ما الذي يحدد الجمال؟

نحن عادة ما نأخذ في الاعتبار عوامل مثل تصميم العلبة، وتخطيط القرص، وظهر العلبة الشفاف، والوظائف المعقدة - كل ذلك ضمن حدود مساحة صغيرة، حيث يكمن الجمال في التفاصيل.

The dial, often compared to afacial expressionfor watches, is undoubtedly influenced by its color. As mentioned, when gemstones are crafted into watch dials, the emphasis tends to lean towards considerations ofcolor coordination.Therefore, compared to the intrinsic value of the gemstone itself, its color plays a crucial role in expressing the overall aesthetic appeal of the watch and significantly impacts its value.

In the pursuit of enhancing the visual allure of thisface,brands invest effort into selecting gemstones of appropriate colors.

يستخدم هذا المنشور أنواعًا مختلفة من الأحجار الكريمة الثمينة، وفيما يلي مقدمة لبعض الأحجار الكريمة شائعة الاستخدام في إنشاء أقراص الساعات.

 

01 الماس

 

الماس هو الحجر الكريم الوحيد الذي يتكون من عنصر واحد وهو ذرات الكربون، مع نسبة كربون تصل إلى 99.95%. أما نسبة الـ 0.05% المتبقية فتتكون من عناصر ضئيلة لا تنتمي إلى تركيبها الكيميائي الأساسي. تشكلت معظم أنواع الألماس خلال العصر القديم، منذ أكثر من مليار سنة، ولم تتبلور إلا تحت درجات حرارة وضغط مرتفعين على عمق 100 ميل تقريبًا تحت سطح الأرض.

الماس الخام
قطع الماس

 

كيف يمكننا تقييم نوعية الماس عديم اللون؟ يعتمد ذلك على العناصر الأربعة: القيراط (الوزن)، واللون، والوضوح، والقطع. ووفقا لهذه المعايير، فإن الماس الجيد هو الماس الأكبر حجما، والأكثر عديم اللون، والأكثر وضوحا، والمقطع بشكل جيد. بالإضافة إلى ذلك، هناك عدد قليل من الماس الملون الثمين ذو القيمة العالية للغاية.

للماس تاريخ طويل، حيث يعود تاريخ سجلات تجارة الماس إلى عام 800 قبل الميلاد في الهند. اليوم، الماس منتشر على نطاق واسع في جميع أنحاء العالم. تعد جنوب إفريقيا وأستراليا من المناطق الرئيسية لإنتاج الماس.

يتمتع الماس ببريق مبهر لا مثيل له في الأحجار الكريمة الأخرى. لا يتم تفضيلها في المجوهرات فحسب، بل يتم عرضها أيضًا بشكل متكرر في الساعات. باعتباره أصعب الأحجار الكريمة في العالم، غالبًا ما يتم تقديم الماس في الساعات كجزء من القرص، مما يعرض بريقه من خلال الترصيع المعقد.

 

02 اللازورد

صلابة موس: 5-5.5

اللازورد الخام

اللازورد هو صخرة متحولة نادرة تتكون أساسًا من معدن الصوديوم والألومنيوم والسيليكون والكبريت والكلوريد والهيدروكسيد، بالإضافة إلى كميات متفاوتة من البيريت والكالسيت الأبيض. وهو حجر كريم شبه شفاف إلى معتم مع بريق شمعي إلى زجاجي.

يختلف لون اللازورد من الأزرق المخضر قليلاً إلى الأزرق البنفسجي، ويتميز اللازورد عالي الجودة باللون الأزرق الموحد والمشبع للغاية مع الحد الأدنى من البقع الذهبية.

الحجارة المصقولة

 

As early as 3100 BCE, there are records of lapis lazuli being mined, making it possibly the earliest used blue gemstone by humans. In ancient civilizations, including Mesopotamia, Egypt, China, Greece, and Rome, lapis lazuli was considered a precious gem. Before the early 19th century, it was ground into powder and used as a deep blue pigment. During the Renaissance, artists used it to create a high-quality blue pigment known asUltramarine.

يتمتع اللازورد بتاريخ طويل من التعدين في أفغانستان ويظل مصدرًا رئيسيًا حتى يومنا هذا. وتشمل مناطق الإنتاج الرئيسية الأخرى شيلي وروسيا. لقد كان اللازورد دائمًا مادة مفضلة لموانئ الساعات في الساعات الفاخرة

 

03 عين النمر

صلابة موس: 6.5-7

عين النمر هو نوع من الكوارتز شبه الكريمة معروف بقدرته على التشاتويانس - وهي ظاهرة يظهر فيها شريط مشرق من الضوء، يشبه عين القطة الطويلة والضيقة، على السطح المنحني للحجر الكريم. تم تسميته لتشابهه مع عيون النمر الحادة.

صور من الإنترنت

 

صور عين النمر المصقولة من الإنترنت

تتشكل عين النمر خلال المراحل الأولى من تغير ألياف الكروسيدوليت، حيث تتحول في البداية إلى أكسيد الحديد ثم يتم استبدالها فيما بعد بالسيليكا. عادة ما يكون الحجر الكريم معتمًا ويتراوح لونه من الأصفر الغني إلى البني. يجب أن تظهر عين النمر عالية الجودة أسطحًا خالية من العيوب، مع وجود تأثير عين القطة واضح المعالم ومشرق في المنتصف.

 

لعين النمر إشارات تاريخية تعود إلى العصر الروماني والمصري القديم، حيث ارتبطت بآلهة الشمس والنصر. المصادر الرئيسية لعين النمر تشمل جنوب أفريقيا والبرازيل والصين.

بعد خضوعها لقطع كابوشون، تظهر عين النمر بريقًا ممتازًا، ويتم تعزيز جاذبيتها بشكل أكبر من خلال الانعكاسات المختلفة عند النظر إليها من زوايا مختلفة.

 

04 تركواز

صلابة موس: 5-6

الفيروز is a gemstone formed in crystalline structures near shallow water in arid and barren regions. It is a semi-translucent to opaque gem, commonly appearing in an opaque form with stripes, spots, or iron-like vein patterns. The finest quality turquoise exhibits a unique and intense blue hue, often described asrobin’s egg blue,” “sky blue,orPersian blue.

الفيروز الخام
مصقول الفيروز

يتمتع الفيروز بتاريخ طويل ويتميز بكونه أول حجر كريم يتم استخراجه وتكراره. في وقت مبكر من 4000 قبل الميلاد، تم اكتشاف الخرز المصنوع من الفيروز في مواقع الدفن في المقابر المصرية القديمة.

تعد إيران والولايات المتحدة حاليًا مصدرين مهمين للفيروز عالي الجودة، حيث تعد الصين أكبر منتج عالمي. بالإضافة إلى ذلك، تساهم المكسيك وأستراليا وتشيلي وروسيا وتركيا ومناطق أخرى أيضًا في إنتاج الفيروز.

 

 

05 الكريزوكولا (يُسمى أيضًا: تركواز)

صلابة موس: 3.5-4.5

 

الفيروز المذكور أعلاه ليس هو نفس حجر الكريزوكولا، ولكن قد يكون الاسم هو نفسه، الكريزوكولا هو معدن يحتوي على النحاس معروف بلونه الأخضر الفيروزي، وغالبًا ما تتميز العينات عالية الجودة بتكوينات ممتلئة بأشرطة خضراء. كثيرا ما يتم الخلط بينه وبين الفيروز بسبب المظهر واللون المماثل. في حين أن الفيروز لديه قاعدة زرقاء، فإن الفيروز أخضر ويمكن أن يتراوح من شفاف إلى شبه شفاف.

الكريزوكولا الخام
مصقول الكريزوكولا

يمكن اعتبار الكريزوكولا/الفيروز أحد أهم المعادن في تاريخ البشرية. ويعتقد أنه في وقت مبكر من 4000 قبل الميلاد، اكتشف الناس أن تسخين الفيروز يمكن أن ينتج النحاس الطبيعي.

ربما كانت هذه هي المرة الأولى التي يقوم فيها البشر بصهر المعادن من الخام، مما أدى إلى استكشاف الخامات المعدنية وتعزيز تطوير علم المعادن. في مصر القديمة حوالي 3000 قبل الميلاد، تم التعرف على الفيروز واستخدامه كتميمة ومجوهرات وظلال عيون.

 

06 الجاديت

صلابة موس: 7

العقيق الأبيض يتشكل عندما تتخلل المحاليل الغنية بالسيليكا ذات درجة الحرارة المنخفضة الصخور الموجودة، وخاصة الصخور البركانية، في التجاويف والكسور. إنها واحدة من أقدم مواد الأحجار الكريمة في العالم. العقيق الأبيض النقي أبيض اللون، ولكنه يأخذ ألوانًا غنية عندما يحتوي على عناصر نزرة مختلفة أو شوائب معدنية.

 

صورة حجر الجاديت الخام من موقع Geologyscience.com

 

العديد من أنواع العقيق الأبيض لها أسماء محددة، مثل العقيق، والكريسوبراسي، وحجر الدم، والعقيق الأبيض الأخضر، والعقيق الأبيض الأحمر، والعقيق الأزرق، والعقيق الأبيض، مع كون العقيق الأبيض ذو قيمة خاصة.

لمزيد من التمييز، العقيق هو النوع الأكثر تمثيلا من العقيق الأبيض، وإذا كان له بنية ذات نطاقات واضحة، فإنه يسمى العقيق. إذا كان يفتقر إلى هيكل النطاقات، فإنه يعتبر العقيق الأبيض. يتميز العقيق بنطاقات ألوان متحدة المركز في معظم العينات، ويظهر ألوانًا متنوعة بسبب الشوائب المختلفة، بينما يفتقر العقيق الأبيض إلى القوام المخطط ويظهر لونًا موحدًا.

يعود تاريخ مصنوعات العقيق الأبيض إلى العصر الحجري، حيث تم العثور على زخارف منذ ما بين 20 ألف إلى 160 ألف سنة مضت. بحلول عام 3000 قبل الميلاد، كان المصريون القدماء يستخدمون العقيق والعقيق الأحمر والعقيق الأخضر كعناصر زخرفية.

يوجد العقيق الأبيض في جميع أنحاء العالم، مع وجود رواسب كبيرة في البرازيل وأوروغواي والهند، مما ينتج عنه أنواع مختلفة من العقيق الأبيض. تنتج مناطق أخرى أيضًا أنواعًا مختلفة من العقيق الأبيض، مثل الصين، التي تعد منتجًا رئيسيًا لحجر الدم. يشيع استخدام العقيق الأبيض والكريسوبراسي في أقراص الساعات.

 

07 يوكلاز

صلابة موس: 5.5-6.5

Euclase forms as silica seeps into rocks beneath the ground through rainwater. As the water evaporates, silica deposits in the form of small spheres and binds with more silicon and water, creatingeuclase.

ايوكلاز الحجر الخام
يوكلاز مصقول

What makes euclase particularly enchanting is its iridescence. When the gem is moved, various colors of shimmering reflections can be observed. This iridescence is only formed when the silica spheres are of the appropriate size and arranged in a regular pattern. The more orderly the arrangement, the larger the iridescent area, and the more pronounced the color changes. This iridescence is considered the soul and value of euclase.Precious euclaseis defined by having the iridescence, with red iridescence being the most valuable.

وفقًا للسجلات، فإن أقدم منطقة تعدين للإيوكلاز موجودة في المجر، حيث يعود تاريخ التعدين إلى القرن الرابع عشر، ولا تزال مصدرًا للإيوكلاز حتى اليوم. أستراليا هي أكبر منتج للإيوكلاز، والمكسيك وجنوب أفريقيا هي أيضا مناطق إنتاج رئيسية.

 

08 أم اللؤلؤ (اسم آخر: الصدف)

صلابة موس: 2.5-4

أم لؤلؤة يشير إلى البطانة الداخلية لبعض أصداف الرخويات التي يمكنها إنتاج اللؤلؤ بشكل طبيعي. تعيش هذه الرخويات عادة في المياه الضحلة وتوجد في الشعاب المرجانية وقاع البحر في المحيط الهادئ والمحيط الأطلسي والمحيط الهندي. على مدى الفترة الممتدة التي تتشكل خلالها اللآلئ، يتم طلاء البطانة الداخلية لعرق اللؤلؤ بالصدف، مما يضفي عليها اللون ويجعلها مادة جميلة ومرغوبة.

أم اللؤلؤ-مصقول
ساعة أم اللؤلؤ

بالمقارنة مع اللؤلؤ، فإن أم اللؤلؤ أكثر متانة ومرونة. منذ القرن الثالث عشر، اعتز به النبلاء الأوروبيون باعتباره مادة للفنون الزخرفية. تم استخدام عرق اللؤلؤ لتزيين الأثاث، وصنع صناديق المجوهرات، وحتى استخدامه في صناعة مقابض السكاكين، ليصبح جزءًا أساسيًا من الحياة خلال تلك الحقبة. تعتبر أم اللؤلؤ مادة شائعة في أقراص الساعات.

تأتي عرق اللؤلؤ في نوعين: من الدرجة الصناعية ودرجة الأحجار الكريمة، والأخيرة أكثر ندرة. المواد المستخدمة في أقراص الساعة ذات جودة عالية. يخضع كل حجر كريم طبيعي لعمليات دقيقة مثل الفرز، والتقسيم، والقطع، والطحن، والتلميع، والتشطيب، والحفر، والنحت، والترصيع قبل أن يصل إلى شكله النهائي كميناء ساعة آسر.

09 نيزك

صلابة موس: حوالي 4.5 إلى 5.5

أ نيزك هو جزء من جرم سماوي، مثل المذنب أو الكويكب أو النيزك، الذي يبقى بعد مروره عبر الغلاف الجوي للأرض ويهبط على سطح الأرض. يمكن أن يتراوح حجم هذه الشظايا من جزيئات صغيرة إلى كتل كبيرة تزن عدة أطنان. توفر النيازك معلومات علمية قيمة حول النظام الشمسي المبكر وما بعده.

هبوط النيزك-صور من الإنترنت

 

هناك ثلاثة أنواع رئيسية من النيازك بناءً على تركيبها:

  1. النيازك الصخرية (الكوندريت): هذه هي الأنواع الأكثر شيوعا وتتكون إلى حد كبير من معادن السيليكات. غالبًا ما تحتوي الكوندريت على هياكل كروية صغيرة تسمى الكوندرولات، والتي يُعتقد أنها من بين أقدم المواد الصلبة التي تشكلت في النظام الشمسي.
  2. النيازك الحديدية: تتكون هذه النيازك في الغالب من سبائك الحديد والنيكل المعدنية، وهي كثيفة وغالبًا ما يكون لها سطح مميز مصقول يسمى نمط Widmanstätten. وهذا النمط هو نتيجة للتبريد البطيء للمعادن في الفضاء على مدى ملايين السنين.

    نيزك الاتصال الهاتفي صورة من الإنترنت
  3. النيازك الحجرية والحديدية: تحتوي هذه النيازك على مزيج من معادن السيليكات وسبائك الحديد والنيكل المعدنية. وهي نادرة نسبيًا وتنقسم إلى مجموعتين رئيسيتين: البلاسيتات، التي تحتوي على بلورات الزبرجد الزيتوني مدمجة في مصفوفة معدنية، والميزوسيديريتات، التي تحتوي على خليط معقد من المعادن والمعادن السيليكات.
ساعة رولكس بقرص نيزك

يمكن تصنيف النيازك بشكل أكبر بناءً على خصائص سقوطها وتكوينها وبنيتها. إنها توفر نظرة ثاقبة لظروف النظام الشمسي المبكر والعمليات التي أدت إلى تكوين الكواكب والأجرام السماوية الأخرى. يدرس العلماء النيازك لمعرفة المزيد عن أصول وتطور نظامنا الشمسي.

الفكر النهائي:

إذا كنت على دراية بالمجوهرات، يمكنك أن ترى أن كل هذه الأحجار الكريمة تستخدم أيضًا في المجوهرات، مثل الأقراط والقلائد والأساور والخواتم، ويتم اختيار الأحجار الكريمة المختلفة لألوانها وخصائصها وجمالياتها الفريدة، مما يسمح لمصممي المجوهرات بإبداعها. قطع متنوعة ورائعة.

 

كهدية من الطبيعة، كل حجر كريم طبيعي فريد من نوعه، ويعرض جمال الطبيعة بأشكال مختلفة. هل قمت بشراء أي ساعات ذات أقراص ساعة مصنوعة من الأحجار الكريمة الطبيعية؟

 

مصدر:

اللازورد: https://en.wikipedia.org/wiki/Lapis_lazuli

عين النمر: https://en.wikipedia.org/wiki/Tiger%27s_eye

الفيروز: https://en.wikipedia.org/wiki/Turquoise

الكريزوكولا: https://en.wikipedia.org/wiki/Chrysocolla

العقيق الأبيض: https://en.wikipedia.org/wiki/Chalcedony

نيزك: https://en.wikipedia.org/wiki/Meteorite

 

 

 

Sourcing Watches in China Tips

Sourcing Watches in China is a Challenging work, with a population of 1.421 billion, China has an endless number of Watches suppliers, So before sourcing wataches in China, You should know:

  • The Watch Market share and China’s role, Why?
  • Where’s the Watches supplier in China?
  • What Methods and Types of Watches?
    • Sourcing method( local b2b platform and trade fairs)
    • Contacing method( wechat and whatsapp)
  • Some attentions & avoidable things when soucing from China( Quality, logistics , Scams, Trademarks)

this is a general guide for online brands and new starters, Let’s discover more,

 

Why Sourcing Watches in China?

Speaking of why sourcing watches in China, Let’s see the watch market and China’s roles in international market

Reason 1: China’s Export Percentage

In Year 2022, China occupied 21.43% of the total world’s export amount, the next is USA, Germany, Italy and France

Data from UN datacomtrade

Quartz watches are the biggest players in the watch industry. Let’s break down their numbers, focusing on the whole world VS China.
  • Worldwide, Quartz watches are shipped out to the tune of $16.77 trillion.
  • Zooming into 2022, China alone exported Quartz watches worth $3.60 trillion.
Export amount for China, year 2022

Reason 2: The Rank of China’s Import Value

China had become a big name in the worldwide watch market.

from exporting countries, you can see, leading countries worldwide in year 2019- 2022 is ranked :

  • #1: China
  • #2:Hongkong(Hong Kong often reports higher export figures because many Chinese sellers ship packages through Hong Kong to bypass higher taxe).
  • #3: Switzerland
leading wristwatch exporting countries worldwide 2019-2021
leading wristwatch exporting countries worldwide 2019-2021

 

Reason 3: Follow the Big Brands

Buying watches from China comes with big perks. You’ve got a sea of different watch styles and wallet-friendly prices. Plus, China’s got this whole watch-making thing down with great factories and expert workers, making it a go-to place for brands that want good quality without the hefty price tag.

Many popular brands, such as MVMT, FOSSIL, etc., have been at the top of the market in terms of sales volume for many years, and they all source from the Chinese market.

This is the export data for Quartz Watches from the year 2021-2023. the Data from China Customs

 

Where’s the Watches Manufactuing Supplier in China?

China’s watch production base, basically concentrated in Guangdong Province, Shenzhen, Guangdong Province occupies a large proportion, and in the western part of Shenzhen, mainly produces cheaper quality watches, in Dongguan Fenggang town, Guangdong Province, there is a large watch company-Dailywin Group(they OEM ODM watches for many big Swiss brands).

Dailywin Group factory

Guangdong is the go-to spot for watch parts like cases, dials, and straps. It’s got good prices, quick material supply, easy shipping, and a solid supply chain all set up. This makes Guangdong the top place for watch-making with a big advantage.

In Guangzhou, which is part of Guangdong, you can find lots of imitation watches. If you get the chance, you should definitely buy an imitation watch here. They’re made so well, you can hardly tell them apart from the real thing just by looking.

To learn about some of the replica watches in China, you can read this article

الساعات المقلدة والأصلية، الاختلافات؟ ما هم؟ من أين أشتري؟

Many watches made in China are sold in the market, and many niche brands are looking for suppliers in the Chinese market, so the Chinese market is very well-informed about some of the market trends.

What Types of Watches & Methods for Sourcing Watches in China?

There are many types of watches, and you should first understand what style you’re looking for in order to find the right supplier. For reference on watch styles, you may want to check out our comprehensive article:

50+ Types of Watches [Full list]Expert View

also If you are out of China, how do you search for a Chinese supplier? they can be B2B platform, socisl platform, and trade fairs.

Methods for Sourcing Watches in China?

On Social Platforms

You can sourcing watches supplier from Wechat video moment, or normally used platform, like instagram, facebook, let’s check How to source from social platform?

Search keywords on the platform.

such as Instagram, Search #watchessupplier, #OEMwatchesmanufacturer, #watchfactory, and some other keyword search.

Then filter. the same way when using other social platform.

 

Social Platforms-Pros Vs Cons

  • الايجابيات: Rapid Familiarization with Suppliers: In the era of short video content, many watch suppliers showcase their products and company information on social platforms like WeChat and LinkedIn. This enables quick understanding of suppliers and their offerings.
  • سلبيات: Variable Supplier Quality: Since many suppliers promote themselves on these platforms, the quality and reliability of suppliers can vary significantly. Careful discernment is needed.

To ensure a successful sourcing experience, brands need to employ effective strategies for identifying and vetting trustworthy watch suppliers on social platforms.

Multi-faceted Assessment: Before placing orders, thoroughly assess suppliers, including their company strength, sample quality, product packaging, service capabilities, and more.

 

On B2B Platforms

Popular B2B platforms in China, including Alibaba, Made in China, and Global Sources, offer unrestricted access. You can create an account with just an email address or phone number.

After registering an account on the platform, you can search with the product keywords “ساعات” “wristwatches” ” timepiece+ OEM/customize/wholesale, etc..

such as search on Alibaba:

 

To navigate B2B platforms effectively, consider these techniques:

  1. Supplier Evaluation: Learn suppliers, their foundated years(production skills), their market(stands for their quality), their production time, and sample rule, including assessing their reputation, product quality, and responsiveness.
  2. Identifying Trustworthy Watch Suppliers and Verifying Credentials: after checking the basic information of the supplier, the fastest way to identify a supplier is to buy a sample or place a small order. for mass order, one way is to check existing quality sample.

 

On Trade Fairs

Attending watch fairs and exhibitions can be immensely beneficial for networking and finding potential suppliers. We explore the advantages of participating in such events.

shenzhen watch fair opening ceremony

Here’s a list of some well-known watch fairs in China:

  1. China Watch & Clock Fair (CWCF)
  2. Shenzhen Watch & Clock Fair (the most famous Fair in China Watch fair)
  3. Hong Kong Watch & Clock Fair (although technically in Hong Kong, it’s in close proximity to mainland China and is a significant event for the industry)
  4. Shanghai Watch Fair
  5. Beijing Watch Fair
  6. Guangzhou Watch Fair

Know more about watch fair from this post: https://ohlalawatch.com/what-are-the-exhibitions-forums-in-the-watch-industry%ef%bc%9f/

Proper preparation is essential to maximize the benefits of attending watch fairs. Building strong relationships with suppliers is key to long-term success.

 

Effective Way to Communicate with Watches Suppliers

Keep effective Communication with suppliers by choosing right tools, Chinese suppliers like to use WeChat, and WhatsApp to communicate, if there is important information, they will send and save it via email.

Regularly communicating with suppliers to ensure smooth operations

wechat
whatsapp

 

Key Considerations When Sourcing Watches in China

When sourcing watches in China, You should consider about their quality and products standars, prices and MOQs (Minimum Order Quantities)

Watches Quality and Standars

Understanding the technical aspects and quality standards of watches is crucial to ensure that the sourced products meet your brand’s expectations. mentioned quality assurance, mostly are 1 year, some supplier can be 2 years.

Requesting product samples and performing quality inspections are essential steps to assess the product’s quality before committing to a supplier.

قائمة مراجعة الجودة لساعات OEM

Dealing with Proper MOQs

Minimum Order Quantities can significantly affect your inventory management and profitability. In the watch industry, because the products are not cheap and you need to open a mold to make any product, the number of products becomes a pain point in the industry.

Most OEM watch suppliers will require 300-500pcs MOQ for each style, Which makes it harder for sourcing buyers to make a decision.

Knowing why OEM Watches price are high and Why Oem watch suppliers are asking for such high quantities may help you in your purchasing plan.

Customize Watches in China: Cost Breakdown and Estimates

Therefore, it is the best choice to match the colors and the literal design reasonably, and it is better to develop new products according to the situation of inventory.

We do with 300-500pcs moq with multi colors

 

Logistics & Import Regulations

From our experiences, the peak season for watches each month is March, April, May, September, October, November, and December, Every year around the Chinese New Year( December to March), logistics costs go up, and logistics will be crowded.

Choosing the appropriate shipping method is critical to ensure timely delivery and cost-efficiency.

Familiarizing with import regulations and customs duties

Every commodity will have import tariffs, and there will be different tariffs depending on the product, no matter what logistics method you send, express or ocean freight, be sure to understand the import tariffs you need to pay, before importing to understand the import tariffs, whether or not there are incentives, whether or not you can afford these tariffs, the tariffs should also be added to the cost of the product inside.

Note: Before checking the Import Tarrif, You should use your country’s hs code, Check the HS code for your products first. Not China’s HS code. such as:

You can see US’s hs Code, get data from US harmonized tarrif schedule website: https://hts.usitc.gov/search?query=wrist%20watch

Navigating import regulations and understanding customs duties will help brands avoid potential delays and unforeseen expenses.

 

Avoiding Common Pitfalls in Sourcing Watches from China

While sourcing products from China, it’s possible to encounter fraudulent activities, just as you might anywhere else. It’s a common risk in global trade, so always proceed with caution.

How to Spot & Avoid Scams ?

Conducting Factory Visits Before Placing Order

In-person visits to supplier factories offer valuable insights into their production capabilities and ethical practices.

Visiting a supplier’s factory allows you to get in touch with the owner of the factory to see the owner’s business philosophy, their attitude to facing problems, and their level of quality, so that when you meet a hard situation, you’ll be able to know if this supplier can handle it with you.

 

 

cnc millingVisiting factories, check their production environment, and employee status, but also to be able to understand your product more, for the growth of your brand is more favorable.

You can Sign NDA

If you have your own brand design, then be sure to sign a non-disclosure agreement(NDA) with your supplier to ensure that you have exclusive ownership of your product design.

Educating oneself on common scams and fraudulent practices can prevent brands from falling victim to unscrupulous suppliers.

Using Escrow Services and Secure Payment Methods

  • If you are shipping by sea, then make sure you have marine insurance.
  • Before each payment, be sure to repeatedly confirm the bank account information with your watch supplier, it is best to confirm in a variety of ways, there are many many cases that many scammers will steal the supplier’s mail account and password to modify the supplier’s bank account, and then let you be fooled!
alibaba’s trade assurance order page
  • Make sure that the payment account is a formal company, let the supplier put the payment method on the PI, or go online Alibaba, Alibaba has trade assurance orders, to protect your rights and money!
  • Implementing secure payment methods, such as escrow services, provides an added layer of protection for financial transactions.

Trademarks

Protecting your brand’s intellectual property is essential to prevent counterfeiting and unauthorized use of your designs. We highlight the importance of registering trademarks and patents to secure legal protection for your brand and products

Importance of Trademarks in Watchmaking:

Trademarks are distinctive symbols, names, or slogans used to identify and differentiate products or services. In the wristwatch industry, trademarks serve several critical functions:

  • Brand Recognition: Trademarks allow consumers to easily identify and connect with their favorite watch brands, fostering brand loyalty and trust.
  • Quality Assurance: They signify a commitment to quality and craftsmanship, assuring consumers of the watch’s authenticity and reliability.
  • Legal Protection: Trademarks provide legal grounds for watch brands to take action against counterfeiting and unauthorized use of their marks.

Examples of famous watch brand trademarksSeveral watch brands have iconic trademarks that have become synonymous with their identity. Here are a few notable examples:

  • Rolex Crown: The Rolex crown logo is one of the most recognizable symbols in the watch industry, representing precision, luxury, and exclusivity.

  • Omega’s Seamaster Logo: Omega’s trademarked Seamaster logo, with its wave design, is closely associated with the brand’s maritime heritage and innovation.

  • TAG Heuer’s Shield: TAG Heuer’s shield emblem symbolizes performance, innovation, and avant-garde design.

  • Swatch Group Brands: The Swatch Group owns multiple brands, each with its distinct trademark. For example, the Swatch brand itself is known for its colorful designs, while Breguet features intricate guilloché patterns.

 

Common Trademark Infringement Scenarios in the Industry:

Despite the protective measures in place, the wristwatch industry faces various trademark infringement challenges:

  1. Counterfeiting: Counterfeit watches often bear copied or altered trademarks, deceiving consumers into believing they are purchasing genuine products.
  2. Unauthorized Reselling: Some retailers may sell watches without proper authorization, infringing on the brand’s trademark rights.
  3. Parallel Imports: Parallel imports involve the sale of authentic watches in a region where the brand’s official distributor did not intend for them to be sold. This can raise trademark issues.
  4. Online Infringement: The internet has facilitated the sale of watches with counterfeit trademarks on various online platforms.

Protecting your brand’s trademark rights or not use other’s design is essential in preserving its reputation and market position. It involves not only obtaining trademark registrations but also actively monitoring the market for potential infringements and taking legal actions when necessary. In the next section, we will explore strategies for registering and enforcing trademarks to prevent and address intellectual property infringement issues effectively.

Conclusions

In summary, China’s rising prominence in the global watch market offers compelling opportunities for sourcing timepieces. Advantages include diverse styles and competitive pricing. Key considerations encompass understanding the Chinese watch landscape, effective supplier selection, quality assurance, and logistics management. Building strong supplier relationships, guarding against scams, and protecting intellectual property rights are crucial. Brands must actively monitor the market for trademark infringements.

By following these strategies, Whether it’s a name brand watch, a niche watch brand, or a starter watch brand, you will be able to find the right supplier and develop together with your supplier

 

Related Posts:

How can I Find a Reliable Private-label Watch Manufacturer?

 

Top 4 Watch Giants Companies

When selecting a watch brand, style, and model, do you find yourself overwhelmed by the choices? This is because there are numerous watch brands available. However, many of these brands are part of the 4 major watch Giant Companies.

The 4 biggest watch giants Companies in the world, are Switzerland’s Swatch Group, the Rolex Group, the Swiss’s Richemont Group, and France’s Louis Vuitton (LVMH) Group.

We’ll take a closer look at the strategies they use, their diverse products, and the core philosophies behind their brands to see what sets each one apart in shaping the industry.

 

What Are the Big 4 Watch Brands?

The world’s 4 major watch groups typically refer to the four companies with the largest scale and widest influence in the global watch industry. They are:
  1. Swatch Group: Headquartered in Switzerland, it owns several famous brands, including Blancpain, Omega, Tissot, Longines, and Swatch.
  2. Richemont Group: Also a Swiss luxury goods company, it includes many high-end watch brands such as Cartier, Vacheron Constantin, Jaeger-LeCoultre, and Piaget.
  3. Rolex: An independent Swiss watch manufacturer known for its high quality and precision, Rolex is a sparkling star among global watch brands.
  4. LVMH (Moët Hennessy Louis Vuitton): Headquartered in Paris, France, this renowned luxury group owns famous watch brands including TAG Heuer, Breguet, Chopard, and Hublot.
These groups not only possess multiple watch brands but also cover various market segments from entry-level to high-end luxury, holding significant shares in the global market.
These 4 brands have managed to maintain prominent positions in the watch market due to their heritage, innovation, and consistent delivery of quality and luxury.

At present, the amount of sales of high-end wristwatches is still Rolex, Richemont, Swatch and Louis Vuitton’s world ranking is far ahead. The watch exports of the Rolex, Swatch, and Richemont groups already account for more than 80% of all Swiss watch exports.

 

Company Brief and Brand Profile of the 4 Watch Giants

Richemont Group

Richemont is a Swiss luxury goods company that was established by South African billionaire Anton Rupert in 1988. The company’s business covers four main areas: jewelry, watches, accessories, and fashion.

Richemont banner
Richemont banner

Watches are just one of the company’s business areas, as the group covers tobacco, fashion, leather goods, writing instruments, etc. Richemont’s watch brands are mostly top-of-the-line and are compatible with German, Swiss, Italian, and French brands.

Richemont considers itself the leader in watches for good reason, with a market share second only to the Swatch Group. Its Vacheron Constantin, Jaeger-LeCoultre, Panerai, Cartier, and Universal are very high visibility, while Jaeger-LeCoultre for the group provides some movements and technical support,

Piaget was the earliest development of the Swiss manufacturers of electronic quartz movement, but Switzerland’s few manufacturers continue to produce quartz movement in the field of the movement to specialize in ultra-thin movement., Piaget’s unique German style and the production of the perpetual calendar in the industry is also very famous! Piaget’s unique German style and perpetual calendar production are also famous in the industry.

richemont categories
Richemont categories
Richemont Group owns several prestigious watch brands, including:
  • Cartier
  • IWC Schaffhausen
  • Jaeger-LeCoultre
  • Panerai
  • Piaget
  • Vacheron Constantin
  • Montblanc
  • Baume & Mercier
  • Roger Dubuis
  • Van Cleef & Arpels (also known for jewelry)
These brands are renowned for their craftsmanship and luxury in the watchmaking industry.

Rolex

rolex homepage display
Rolex homepage display

Recognized universally, Rolex is synonymous with luxury and reliability in timekeeping. It has remained an independent company with a reputation for high-quality craftsmanship and iconic designs such as the Submariner, Daytona, and Oyster Perpetual.

The Rolex Group primarily owns two watch brands:
  • Rolex
  • Tudor

Both brands hold a very prestigious reputation and position in the global watch market.

 

LVMH (Louis Vuitton Moët Hennessy)

LVMH is the world’s largest luxury goods group, formed in 1987 by Bernard Arnault’s merger of Louis Vuitton, the world-famous leather goods company, and Moët Hennessy, the wine family, with more than 50 brands.

Involved in areas such as liquor, fashion, leather goods, cosmetics, watches, and jewelry, the LVMH Group is the world’s fourth-largest watch manufacturer.

Compared to Richemont and Swatch Group, LVMH’s main focus is not on the watch industry, and even if this is just a branch of their business, they have managed to jump to the top four groups

LVMH, founded in 1987, stands as a global luxury conglomerate with an unparalleled reputation for premium goods. LVMH is a conglomerate of luxury brands, known for its iconic fashion, jewelry, and watch brands like Louis Vuitton, TAG Heuer, and Bulgari.

LVMH blends traditional craftsmanship with contemporary innovation, offering a range of timepieces that cater to diverse tastes and preferences. With a focus on exclusivity and exceptional quality, LVMH’s watches often reflect the essence of timeless elegance.

Watches from LVMH brands are often positioned as high-end products, incorporating precious materials, advanced watchmaking technology, and meticulous design.

lvmh categories of watches
The watch brands owned by various groups and their founding years, including those primarily focused on watchmaking as well as those known for fashion watches, are as follows:
  • Hublot: Founded in 1980, Hublot is well-known for its innovative use of materials and distinctive design philosophy.
  • Zenith: Established in 1865, Zenith is renowned for its precision and craftsmanship in watchmaking.
  • TAG Heuer: Started in 1860, TAG Heuer is famous for its ties to auto racing and chronograph watches.
  • Dior Watches: Although Dior, founded in 1946, is primarily known for luxury fashion, its watch division creates high-fashion timepieces complementing its clothing lines.
  • Fred: Founded in 1936 as a jewelry brand, Fred also includes watches that blend jewelry craftsmanship with timekeeping.
  • Chaumet: Established in 1780, Chaumet, a jewelry house, offers luxurious timepieces that showcase its heritage in jewelry excellence.
  • Bvlgari: Since 1884, Bvlgari has been recognized for its bold jewelry and also offers watches that reflect its luxury style.
Corrections and additional details:
  • Dior was founded in 1946, not 1985.
  • Louis Vuitton (LV), mentioned in the inquiry, is known for luxury goods, including fashion and leather goods, and has expanded into watches. It was founded in 1854.
  • Brands like Dior, LV, Bvlgari, and others you mentioned diversify their legacy of luxury through both high-end jewelry and fashion watches designed to complement wardrobe choices, marking them as fashion-forward pieces with a focus on aesthetic appeal.
Overall, while Hublot, Zenith, and TAG Heuer are primarily focused on the craft of watchmaking, brands like Dior, Bvlgari, and Chaumet excel in creating watches that serve as fashion statements, combining their heritage in luxury with functional elegance.
LVMH’s watch brands range from mid-tier to ultra-luxury, with prices spanning a wide spectrum to cater to different luxury segments.

 

Swatch Group

In 1985, the legendary Nicolas G. Hayek, after reorganizing Asuag and SSIH for more than four years, ultimately led to the merger of the two watch companies to form the Swatch Group.

The Swatch Group is the world’s largest watch manufacturer and distributor, and the only luxury goods group to specialize in watches. The Swatch Group has 160 manufacturing centers around the world and accounts for 25% of the world’s watch market in terms of retail sales.

Swatch Group has reshaped the watch industry through its diverse portfolio of brands. Swatch Group with several large groups is different, for all kinds of people to launch a different price point of the brand, it is known for its range of affordable and stylish watches, such as Tissot, Medo, Longines to go is the pro-people route. encompassing brands, From the playful Swatch to the precision of Omega and the prestige of Breguet, Swatch Group covers an extensive spectrum.

Renowned for its technical expertise and Swiss watchmaking heritage, the group has consistently pushed the boundaries of innovation while maintaining a strong connection to tradition.

It caters to both fashion-conscious and sports-oriented consumers, offering a mix of price points and styles.

Here are the watch brands:
  1. OMEGA
  2. Breguet
  3. Blancpain
  4. Jaquet Droz
  5. Glashutte Original
  6. Leon Hatot
  7. Swatch
  8. Longines
  9. Rado
  10. Tissot
  11. Calvin Klein
  12. Certina
  13. Mido
  14. Hamilton
  15. Pierre Balmain
  16. Flik Flak
  17. Laco
  18. Endura

Tissot offers a balance of style and affordability, appealing to those seeking quality Swiss watches. Longines, with its heritage and elegance, caters to a more classic and sophisticated audience. In the luxury segment, Omega and Breguet represent the pinnacle of Swiss watchmaking.

Swatch specializes in a variety of watches, including colorful and playful Swatch watches, classic Tissot timepieces, and high-end luxury watches under brands like Omega and Longines.

  • Swatch offers a broad range of price points, starting from affordable Swatch watches to high-end luxury watches from brands like Omega.

 

Innovation and Technology of the 4 Watch Giants

Richemont

Here’s an overview of how innovation and technology play a role within Richemont and its brands:
  1. Materials Innovation: Richemont brands are known for their exploration and adoption of advanced materials. For instance, IWC Schaffhausen has integrated the use of Ceratanium® in their watch cases, combining the best properties of titanium and ceramic to offer remarkable durability and scratch resistance. Similarly, Panerai has introduced materials like Carbotech™ and BMG-Tech™, pushing the envelope in terms of aesthetics, durability, and lightweight properties.
  2. Horological Innovations: كانت علامات Richemont التجارية رائدة في تطوير ابتكارات الساعات لتحسين دقة ساعاتها ووظائفها وموثوقيتها. على سبيل المثال، يعد تطوير كارتييه للساعة الغامضة وحركاتها الغامضة الأحدث في الساعات التي تبدو فيها العقارب وكأنها تطفو دون أي اتصال بالحركة، بمثابة إنجازات هندسية. يقدم جيروتوربيون من Jaeger-LeCoultre توربيون متعدد المحاور يعوض الأخطاء في ضبط الوقت بسبب الجاذبية في جميع المواضع.
  3. جهود الاستدامة: عبر محفظتها، قامت شركة Richemont بشكل متزايد بدمج الاستدامة في استراتيجية الابتكار الخاصة بها. ماركات مثل فان كليف & Arpels and Cartier are committed to responsibly sourced materials, including diamonds and gold. These efforts extend to reducing environmental impact through energy-efficient manufacturing processes and sustainable packaging solutions.
  4. Digital Transformation: Richemont has actively embraced digital innovation to enhance customer experiences and operational efficiency. This includes the development of advanced e-commerce platforms, the use of virtual reality (VR) and augmented reality (AR) in product presentation and customer service, and the adoption of blockchain technology for product authentication and supply chain transparency. The acquisition of online platforms like Watchfinder & Co. reflects Richemont’s strategy to strengthen its position in the digital space.
  5. Research & Development: Through dedicated R&D efforts, Richemont brands foster innovation in watchmaking and jewelry. This includes the invention of new mechanical movements, development of novel jewelry settings that offer both aesthetic appeal and functionality, and the exploration of cutting-edge manufacturing techniques.
  6. Collaborations and Partnerships: Richemont has engaged in collaborations and partnerships with technology companies and startups to explore new avenues for innovation. Whether it’s through the integration of smart technology into traditional watchmaking or exploring new retail technologies, these collaborations keep Richemont at the forefront of innovation in the luxury sector.
  7. محدد الساعة & Co.: Recognizing the potential in the pre-owned watch market, Richemont acquired Watchfinder & Co., which leverages data analytics and technological solutions to authenticate and refurbish pre-owned watches, ensuring their quality and reliability.
Richemont’s approach to innovation and technology demonstrates a commitment to preserving traditional craftsmanship while embracing modern technologies and practices. This balance ensures that Richemont and its brands remain leaders in the luxury goods industry, perpetuating a legacy of excellence, sustainability, and innovation.

 

Rolex

Rolex is widely recognized for its significant contributions to innovation and technology in the watchmaking industry. Throughout its history, Rolex has introduced some technological advancements and features that have set industry standards and affirmed its reputation for quality and reliability. Some of these innovations include:

 

  1. Oyster Case (1926): Rolex introduced the world’s first waterproof wristwatch case called theOyster.This innovation provided the watch with superior protection against water and dust, greatly enhancing durability and reliability.
  2. Perpetual Movement (1931): Rolex unveiled the first self-winding wristwatch mechanism with a perpetual rotor. This technology allowed the watch to be powered by the wearer’s movements, eliminating the need for manual winding.
  3. Datejust (1945): The Rolex Datejust was the first wristwatch to feature a date function that automatically changed at midnight. This innovation was significant as it improved timekeeping convenience and functionality.
  4. Submariner (1953): The Rolex Submariner was introduced as the first wristwatch waterproof to a depth of 100 meters (330 feet). Over the years, Rolex has continued to improve its water-resistant technology, with some models now waterproof to a depth of 3900 meters (12,800 feet).
  5. GMT-Master (1955): The GMT-Master was developed to meet the needs of international pilots. It featured a 24-hour display fourth hand and a rotating bezel, allowing wearers to read the time in two different time zones simultaneously.
  6. Day-Date (1956): Rolex introduced the first wristwatch that displayed both the date and the day of the week spelled out in full. This was particularly useful for international business and diplomatic activities.
  7. Oysterquartz (1970s): In response to the quartz crisis, Rolex developed its own quartz movements for the Oysterquartz models. These were some of the most accurate quartz watches due to their high-quality quartz movements.
  8. Materials Innovation: Rolex has also excelled in materials innovation, developing its own alloys such as 904L stainless steel, which offers higher resistance to corrosion, and Rolesor, a combination of 904L steel and 18kt gold. Additionally, Rolex developed Cerachrom bezels, made from a hard ceramic material that is resistant to scratching and fading.
  9. Parachrom Hairspring and Paraflex Shock Absorber: Rolex developed the Parachrom hairspring, which is highly resistant to shocks and magnetic fields, enhancing the movement’s accuracy and reliability. The Paraflex shock absorber increases the movement’s shock resistance.
Rolex’s commitment to innovation is a key aspect of its legacy, constantly pushing the boundaries of what is possible in watchmaking to enhance precision, durability, and functionality.

LVMH

LVMH’s commitment to innovation is evident through its watch brands that push the boundaries of technology. TAG Heuer’sConnectedseries exemplifies LVMH’s foray into smartwatches, seamlessly merging luxury with digital functionality.

Zenith’sDefyline showcases advancements in precision through high-frequency movements, while Hublot’sArt of Fusionphilosophy combines traditional watchmaking with avant-garde materials like ceramic, carbon, and sapphire. These innovations reinforce LVMH’s position as a trailblazer in merging luxury with cutting-edge technology.

LVMH’s brands, such as TAG Heuer, are known for innovation, incorporating advanced materials and technologies like tourbillons and chronographs into their luxury timepieces.

 

Swatch Group

Swatch Group’s emphasis on innovation can be seen through its advancements in materials and movements. Swatch’s playful designs are complemented by innovations in lightweight plastic cases and creative dial designs. Omega’sMaster Chronometercertification highlights the precision and anti-magnetic properties, while Breguet’s technical prowess includes high-frequency movements and intricate tourbillons.

Swatch Group’s technological innovations uphold Swiss watchmaking’s reputation for precision and reliability.

Swatch is known for introducing innovative materials and technologies, including automatic movements, colorful designs, and limited-edition releases.

Check their website to get more information: https://www.swatchgroup.com/en/swatch-group/innovation-powerhouse

Each of these watch industry leaders demonstrates a distinct approach to innovation and technology, influencing the evolution of horology by embracing new materials, movements, and functionalities.

 

Market Presence of the 4 Watch Giants (Retail and Distribution Strategies)

Check their global market presence of each company, including market share, geographical reach, and their influence on the watch industry.

Check how each company approaches distribution and retail, including its online presence, brick-and-mortar stores, and engagement with consumers.

Richemont

 

Rolex

 

 

LVMH

LVMH’s luxury watch brands operate a selective distribution approach, focusing on high-end boutique experiences. Flagship stores in prime global spots provide custom service and exclusive timepiece collections. Authorized dealers also reflect the brand’s upscale image, ensuring a uniform luxury retail experience.

With its worldwide boutique network and select retailers, LVMH’s presence spans major cities and top-tier shopping locales. The group’s cachet radiates beyond watches, enhancing its allure across the luxury and fashion sectors.
there are 36 Zenith stores and boutiques in China
Tag Heuer stores all over the world

Swatch Group

Swatch Group adopts a multi-tiered distribution approach to cater to different market segments. Brands like Swatch have a wide retail presence, with standalone stores in shopping centers and high-traffic areas.

Omega, Longines, and Tissot maintain a combination of boutiques and authorized dealers, offering customers an opportunity to explore the brand’s offerings in diverse settings. This strategy allows Swatch Group to balance luxury boutique experiences with broader accessibility.

Swatch Group’s market presence is characterized by a diverse brand portfolio catering to different market segments. The approachable Swatch brand has a wide reach, with stores in urban centers and malls, targeting fashion-conscious individuals.

Longines and Tissot have a global footprint, appealing to those seeking Swiss quality at various price points. Omega’s association with sports, space exploration, and high-profile events solidifies its status in the luxury watch market.

These companiesdiverse strategies contribute to their distinct market presences, ranging from luxury exclusivity to widespread accessibility, each catering to different consumer demographics and preferences.

 

Design Philosophy Brand Image of the 4 Watch Giants

 

LVMH:

LVMH’s watch brands are characterized by their commitment to luxury and elegance. The design philosophy revolves around timeless aesthetics, exquisite craftsmanship, and attention to detail. TAG Heuer embodies sportiness and precision, often incorporating bold and dynamic elements into its designs.

Zenith captures classic sophistication through its clean lines and refined dials. Hublot’s avant-gardeArt of Fusionapproach merges traditional watchmaking with modern materials, resulting in bold, statement-making timepieces. Overall, LVMH’s watch brands convey an image of opulence and exclusivity.

Hublot use 18k gold to make watch

LVMH’s watch brands are associated with prestige, luxury, and a sense of heritage. They appeal to consumers seeking status and elegance.

 

Swatch Group:

Swatch Group’s brand image varies across its diverse portfolio. Swatch stands for colorful creativity and affordability, appealing to the fashion-conscious and young at heart.

Tissot showcases a blend of style and value, catering to those seeking quality Swiss watches without the luxury price tag.

Longines exudes elegance and heritage, reflecting a classic aesthetic with a touch of modernity.

Omega signifies precision, innovation, and a connection to exploration and iconic events like the Olympics and space missions.

Breguet embodies timeless elegance and intricate craftsmanship, appealing to connoisseurs of horological artistry.

Swatch is synonymous with colorful and playful designs, appealing to consumers looking for affordable yet stylish timepieces.

 

Brand Portfolio of the 4 Watch Giants

Discuss the various watch brands owned by each conglomerate, highlighting the uniqueness and individuality of each brand under the larger umbrella.

LVMH

LVMH’s watch division encompasses a range of prestigious brands, each with its own identity and appeal.

  1. TAG Heuer, renowned for its precision and sporty aesthetics, targets enthusiasts of motorsports and athletics.
  2. Zenith, a beacon of Swiss watchmaking excellence, offers classic and refined timepieces for aficionados of timeless elegance.
  3. Hublot, known for its fusion of luxury and modern materials, captures attention with its bold and avant-garde designs.

These distinct brands within LVMH’s portfolio cater to a diverse audience, covering various style preferences and luxury levels.

 

Swatch Group:

The Swatch Group’s brand portfolio is a symphony of diversity, catering to a broad spectrum of consumers. Swatch, celebrated for its colorful and affordable designs, captures the youthful and fashion-forward market.

  1. Tissot strikes a balance between style and value, appealing to those seeking quality Swiss watches.
  2. Longines embodies timeless elegance with a modern touch, targeting individuals who appreciate classic sophistication.
  3. Omega, with its legacy of precision and innovation, caters to luxury enthusiasts, while Breguet epitomizes horological craftsmanship and heritage for connoisseurs seeking artistic masterpieces.

 

In summary, LVMH, Fossil, and Swatch cater to different segments of the watch market, with varying brand positioning, product ranges, and price points. Understanding these differences can help you position your watch manufacturing business effectively within the broader landscape of the watch industry.

 

Influential Collaborations and Partnerships of the 4 Watch Giants

Showcase notable collaborations and partnerships that have helped these companies gain visibility and connect with different consumer segments.

LVMH (Moët Hennessy Louis Vuitton): LVMH’s watch brands have engaged in partnerships that blend luxury with various industries.

TAG Heuer partnered with Intel and Google to create the TAG Heuer Connected smartwatch, fusing Swiss craftsmanship with cutting-edge technology.

Hublot collaborated with Ferrari, resulting in timepieces that embody the spirit of high-performance racing.

Zenith celebrated its 50th anniversary of the iconic El Primero movement with a collaboration with Phillips Auction House, creating a limited edition series of watches that merged horological heritage with collectible appeal.

Swatch Group: Omega has a storied history of collaborations, notably with NASA for the Moonwatch worn during moon landings. The brand’s partnership with the James Bond film franchise has solidified its association with sophistication and spy-worthy gadgets.

Longines is the official timekeeper for equestrian events and has collaborated with the equestrian world through various competitions. Tissot’s partnership with the NBA reflects its commitment to precision and sportsmanship, producing special edition watches for basketball fans.

Influential collaborations and partnerships have allowed these companies to tap into different industries, extending their brand reach and offering unique, limited-edition timepieces that capture the essence of their respective collaborations.

 

 

Sustainability Initiatives

Investigate the sustainability efforts undertaken by these industry leaders, including their approaches to responsible sourcing, manufacturing practices, and environmental impact.

 

LVMH (Moët Hennessy Louis Vuitton):

LVMH places emphasis on sustainability across its watch brands. TAG Heuer introduced theGreen Heuerinitiative, focusing on reducing the brand’s carbon footprint and incorporating eco-friendly materials. Zenith prioritizes responsible sourcing of materials, aiming to minimize environmental impact.

Hublot is committed to ethical gold sourcing and sustainable manufacturing processes. LVMH’s overarching commitment to sustainability is evident in its efforts to reduce waste, energy consumption, and environmental footprint throughout its watch production.

 

Swatch Group:

Swatch Group integrates sustainability into its watch brands through various initiatives. Omega is actively involved in marine conservation efforts, partnering with organizations like the GoodPlanet Foundation. Tissot focuses on responsible manufacturing and sustainable packaging, while Longines has initiatives to support equestrian sports and animal welfare.

Swatch Group’s commitment to sustainability is evident in its participation in ethical practices and its drive to contribute positively to society and the environment.

These companies are actively engaged in sustainability initiatives, demonstrating their commitment to environmental responsibility and ethical practices in the watch industry.

 

Consumer Perception and Loyalty:

Discuss the reputation of each company among consumers, brand loyalty, and the factors that contribute to their perceived value in the market.

 

LVMH (Moët Hennessy Louis Vuitton):

LVMH’s watch brands are synonymous with luxury, quality, and prestige. The conglomerate’s commitment to craftsmanship, innovation, and exclusivity fosters a perception of opulence and sophistication.

Loyal customers are drawn to the brand’s heritage and the unique stories behind each watch. The exclusivity of owning an LVMH timepiece contributes to strong brand loyalty among luxury enthusiasts who appreciate the artistry and history that each brand embodies.

 

Swatch Group:

Swatch Group’s diverse portfolio allows it to cater to a wide range of consumers, creating various degrees of loyalty. Swatch captures a youthful and fun-loving audience, fostering loyalty through its playful designs. Omega and Longines cultivate loyalty among enthusiasts who admire Swiss precision and heritage.

The association of Tissot with sports and Breguet with horological mastery contributes to loyal followings among specific interest groups.

 

Financial Performance:

LVMH (Moët Hennessy Louis Vuitton):

LVMH makes good money from its luxury watch brands, showing it’s a big player in the high-end market.

LVMH financial highlights 2022,

Luxury watches keep selling well, helping LVMH stay financially strong, thanks to its mix of fancy watch brands and other luxury goods.

 

Swatch Group:

Swatch Group’s financial performance is closely tied to its diverse brand portfolio and global reach. The company’s financial reports reveal a mix of revenue sources, ranging from entry-level to luxury watches.

swatch financial statement 2022

Download Swatch GroupAnnual Report 2022 from here

Even with ups and downs in the market, Swatch Group does well because it sells both classic and trendy watches to various types of customers. This helps them stay steady in the industry.
How these companies do money-wise depends on market trends, what customers want, and how well they can keep up with new changes and ideas in the watch business.

Future Outlook

LVMH (Moët Hennessy Louis Vuitton):

LVMH’s future outlook in the watch industry remains promising as it continues to leverage its luxury heritage and innovation.

The conglomerate’s commitment to sustainability, coupled with its emphasis on craftsmanship, positions its watch brands to resonate with eco-conscious luxury consumers. The integration of technology and tradition, along with its portfolio of iconic brands, is likely to maintain LVMH’s strong presence in the evolving luxury watch market.

 

Swatch Group

Swatch Group’s future outlook is marked by its ability to balance tradition with innovation. As smartwatches gain popularity, the group’s diverse portfolio allows it to cater to a broader audience, including those seeking wearable technology.

Continued partnerships and collaborations, along with a focus on sustainability, are expected to contribute to Swatch Group’s relevance in the watch industry.

check Swatch groups visions: https://www.swatchgroup.com/en/swatch-group/swatch-group-history

 

 

Other Watch Groups

Fossil Group

Founded in 1984, with a 31-year history, the brand focuses on producing entry-level fashion watches at affordable prices. This strategy has garnered a vast customer base, dominating a significant share of the watch market. Headquartered in Richardson, Texas, the company specializes in crafting high-end timepieces, jewelry, sunglasses, wallets, and more.

Their ability to blend style, technology, and affordability has ensured a lasting presence in the industry, maintaining relevance with tech-savvy consumers through smartwatches and sustainable practices.

Citizen

Citizen holds a strong position in watchmaking, thanks to its unique solar-powered Eco-Drive technology. This tech makes their watches popular for both their cost and quality, offering great value. Even though many see Citizen as a brand for everyday watches, industry experts know they offer much more, including advanced technology.

 

The brand expanded by taking over other companies. In 2005, it acquired MIYOTA, known for its watch movements, and in 2008, it bought the American company Bulova, becoming a leader in quartz watches. The citizen then moved into the Swiss market in 2012 by purchasing Swiss brand Angelus and movement maker La Joux-Perret, as well as Arnold & Son watches. In 2016, Citizen grew again by acquiring the Frederique Constant brand, along with Alpina and DeMonaco.

 

Today, the Citizen group includes brands and products such as Citizen watches, Frederique Constant, Bulova, Arnold & Son, Alpina, Angelus, DeMonaco, MIYOTA movements, and La Joux-Perret movements.

Kering Group

Founded in 1963 by François Pinault as a building materials company, Kering transformed into a luxury group in the 1990s, shifting focus to luxury goods with key acquisitions like Gucci in 1999, followed by Yves Saint Laurent, Bottega Veneta, and Balenciaga. Kering values craftsmanship, evident in its acquisition of historic watchmakers Girard-Perregaux and Ulysse Nardin.

Known for its commitment to sustainability and corporate responsibility, Kering under Chairman and CEO François-Henri Pinault, emphasizes digital innovation and ethical business practices, positioning itself as a leader in the luxury sector with a broader influence on cultural and societal developments.

SEIKO Group

Seiko Holdings Corporation’s business areas include the production and distribution of watches, movements, and electronic components globally. In 1969, Seiko introduced the world’s first quartz analog watch, which nearly devastated the entire traditional Swiss watchmaking industry. Currently, it owns watch brands such as Seiko, Grand Seiko, Credor, Pulsar, Lorus, Alba, and Orient Star, as well as movement brands like the SII and Epson movements.

Movado Group

Movado Group, founded in 1983, is an esteemed designer, manufacturer, and distributor of watches. They encompass an array of brands such as the upscale Movado, known for its iconic Museum Watch that pioneered the minimalist aesthetic in watch design; Ebel, celebrated for its architectural lines; and MVMT, which caters to a more budget-conscious, fashion-forward audience.

They operate on a global scale, delivering an eclectic mix of timepieces that range from high-end luxury to accessible fashion statements. The group has built a reputation for strategic brand diversification, allowing it to touch different segments of the watch market while maintaining a steadfast commitment to quality and design across its brand portfolio.

Final Thoughts

As these brands occupy most of the market share of the watch industry, they are there to help us test the market, and have strong financial, human, and material resources to do market research, so from some of these brands the annual report of the daily newspaper, it can help us to understand the listed companies in the past year have done what?

How was the sales performance of the products?

How is the profit?

What are the changes in the internal and external competitive landscape?

What is the future development? What new products will there be?

Remember “Looking back, looking forward”, keeping up with the footsteps of big brands, we will walk faster and more steadily!

 

LVMH Statisca Dossier: Global Trends & Financial Performance 2022

Discover key insights from the luxury market in 2022 and gain confidence in navigating this dynamic landscape. Explore valuable statistics on global luxury markets, LVMH’s financial performance, divisions, and competitors.

Explore 2022’s luxury market values, LVMH’s revenue surge to 79.2 billion euros, segment breakdowns, and competitive highlights.

Delve deeper into LVMH’s market share, regional revenue breakdowns, store growth, and advertising investment.

01 Market Overview

Value of various global luxury markets in 2022, by market type (in billion euros)

وصف: This statistic shows the estimated value of various global luxury markets in 2022, by market type. It was estimated that in 2022 the global luxury cars market was worth about 566 billion euros. The total value of the global luxury goods market was approximately 1.38 trillion euros that year.

 

Value of the personal luxury goods market worldwide from 1996 to 2022 (in billion euros)

وصف: This statistic shows the value of the personal luxury goods market worldwide from 1996 to 2022. In 2022, the value of the personal luxury goods market worldwide was estimated to be 353 billion euros.

 

Share of the personal luxury goods market worldwide in 2022, by region

وصف: This statistic shows the share of the personal luxury goods market worldwide in 2022, by region. In 2022, the Americas accounted for 32 percent of the global personal luxury goods market, followed by Europe with a share of 27 percent of the market.

 

Personal luxury goods market value worldwide in 2021, by product type (in billion euros)

وصف: This statistic shows the value of the personal luxury goods market worldwide in 2021, by product type. In 2021, the market value of personal luxury apparel products reached an estimated 57 billion euros.

 

Value of the personal luxury goods market worldwide in 2022, by sales channel (in billion euros)

وصف: This statistic shows the value of the personal luxury goods market worldwide in 2022, broken down by sales channel. In 2022, the value of the travel retail (airport) personal luxury goods market worldwide was roughly 11 billion euros.

Sales of the leading luxury companies worldwide from 2012 to 2021 (in billion euros)

وصف: This statistic shows the sales of the leading luxury companies worldwide from 2012 to 2018, and provides a forecast from 2019 to 2021. In 2018, LVMH generated approximately 46.8 billion euros in sales worldwide.

 

Brand value of the leading 10 most valuable luxury brands worldwide in 2022 (in million U.S. dollars)

وصف: This statistic depicts the brand value of the leading 10 most valuable luxury brands worldwide in 2022. In that year, Chanel was the ninth most valuable luxury brand worldwide with a brand value of about 53 billion U.S. dollars.

Comment: Understanding the value of various luxury markets in 2022 provides a crucial baseline for assessing the potential of the luxury industry. The data on global luxury cars and personal goods markets presents a compelling narrative of consumer preferences. As a watch manufacturer, delving into these figures can help identify market gaps and opportunities to position your products effectively.

 

02 Financial performance

Total revenue of the LVMH Group worldwide from 2008 to 2022 (in million euros)

وصف: Moët Hennessy Louis Vuitton (LVMH) is one of the world`s leading luxury groups, parent to 75 luxury houses. Over the past decade, LVMH enjoyed ever-increasing global revenue, reaching over 53 billion euros in 2019. In 2022, bouncing fully back from the impact of the coronavirus (COVID-19) pandemic, the group`s revenue saw an increase of about 77 percent on 2022, ultimately amounting to 79.2 billion euros for the year.

 

Revenue share of the LVMH Group worldwide in 2022, by geographic region

وصف: This statistic shows the revenue share of the LVMH Group worldwide in 2022, by geographic region. In 2022, LVMH Group’s global revenue share from the United States was 37 percent.

 

Revenue of the LVMH Group worldwide from 2008 to 2022, by geographic region (in million euros)

وصف: This statistic shows the revenue of the LVMH Group worldwide from 2008 to 2022, broken down by geographic region. In 2022, the LVMH Group generated approximately 21.6 billion euros in revenues in the United States. The company had total revenues of 79.2 billion euros that year.

 

Gross margin of the LVMH Group worldwide from 2017 to 2022 (in million euros)

وصف: In 2022, LVMH had a gross margin of 54.2 billion euros. The LVMH Group is a French luxury goods corporation, which owns 75 luxury brands worldwide, including Louis Vuitton, Moët, Hennessy, and Bulgari.

Net profit of the LVMH Group worldwide from 2017 to 2022 (in million euros)

وصف: In 2022, LVMH had a gross margin of 54.2 billion euros. The LVMH Group is a French luxury goods corporation, which owns 75 luxury brands worldwide, including Louis Vuitton, Moët, Hennessy, and Bulgari.

 

Comment:

LVMH’s financial trajectory showcases resilience and adaptability in a dynamic market landscape. The significant revenue surge in 2022 underscores the importance of agility and innovation, especially in post-pandemic recovery. Examining the revenue share by geographic region adds depth to understanding LVMH’s global market strategy, aiding in strategic partnerships and expansion plans.

 

03 Divisions

Revenue share of the LVMH Group worldwide in 2022, by business segment

وصف: This statistic shows the revenue share of the LVMH Group worldwide in 2022, by segment. In 2022, 44 percent of the LVMH Group’s global revenue came from the company’s fashion and leather goods business segment.

Global revenue of LVMH Group’s fashion and leather goods segment from 2008 to 2022 (in million euros)

وصف: The Louis Vuitton brand is the backbone of the French luxury conglomerate LVMH`s fashion and leather goods segment, but the group is home to many other iconic luxury brands and fashion houses as well. Christian Dior, Fendi, Marc Jacobs, and Givenchy, among others, all operate under LVMH`s fashion and leather goods segment, which reported a sales revenue of approximately 38.7 billion in 2022.

Global revenue of LVMH Group’s fashion and leather goods segment from 2008 to 2022 (in million euros)

وصف: This statistic shows the global revenue of LVMH Group’s selective retailing segment from 2008 to 2022. In 2022, this segment generated revenues of 14.9 billion euros, an increase of over three billion euros compared to 2021. The LVMH Group is a French luxury goods corporation, which owns around 75 luxury brands worldwide, including Louis Vuitton and Bulgari. The fashion and leather goods segment generates the most revenue for LVMH.

 

Global revenue of LVMH Group’s perfumes and cosmetics segment from 2008 to 2022 (in million euros)

وصف: This statistic shows the global revenue of LVMH Group’s perfumes and cosmetics segment from 2008 to 2022. In 2022, this segment generated revenues of 7.7 billion euros, which was an increase of more than one billion euros compared to the previous year. The LVMH Group is a French luxury goods corporation, which owns around 75 luxury brands worldwide, including Louis Vuitton and Bulgari. The fashion and leather goods segment generates the most revenue for LVMH.

 

Global revenue of LVMH Group’s wine and spirits segment from 2008 to 2022 (in million euros)

وصف: This statistic shows the global revenue of LVMH Group’s wine and spirits segment from 2008 to 2022. In 2022, this segment generated a global revenue of approximately seven billion euros, an increase of more than 1.2 billion euros compared to 2021. The LVMH Group is a French luxury goods corporation, which owns around 75 luxury brands worldwide, including Louis Vuitton and Bulgari. The fashion and leather goods segment generates the most revenue for LVMH.

Global revenue of LVMH Group’s watches and jewelry segment from 2008 to 2022 (in million euros)

وصف: This statistic shows the global revenue of LVMH Group’s watches and jewelry segment from 2008 to 2022. In 2022, this segment generated revenues of approximately 10.6 billion euros, which was more than double the revenue registered in 2020. The LVMH Group is a French luxury goods corporation, which owns around 50 luxury brands worldwide, including Louis Vuitton and Bulgari. The fashion and leather goods segment generates the most revenue for LVMH.

 

Comment: The prominence of LVMH’s fashion and leather goods segment speaks to the enduring allure of personal luxury items. Diversification into perfumes, cosmetics, watches, and jewelry provides insights into evolving consumer preferences. For your watch manufacturing business, this insight underscores the need to align with consumer trends and capitalize on segments with growth potential.

 

 

04 Key company figures

Total number of stores of the LVMH Group worldwide from 2008 to 2022

وصف: LVMH had a total of 5,664 stores in operation around the world as of 2022, up from 2,314 in 2008. LVMH, an amalgamation of Louis Vuitton, Moët, and Hennessy, is the top selling luxury personal goods companies in the world. The company operates globally selling a diverse range of products. LVMH sells luxury leather goods, handbags, and ready-to-wear fashion through its Louis Vuitton brand, and wines and spirits through its Moët and Hennessy brands.

Number of stores of the LVMH Group worldwide in 2022, by geographical region

وصف: This statistic shows the number of stores of the LVMH Group worldwide in 2022, by geographical region. In that year, the total number of stores the LVMH Group had throughout the United States was 1,054.

 

Total number of employees of the LVMH Group worldwide from 2008 to 2021

وصف: This statistic shows the number of stores of the LVMH Group worldwide in 2022, by geographical region. In that year, the total number of stores the LVMH Group had throughout the United States was 1,054.

 

Advertising and promotion expenditure of the LVMH Group worldwide from 2008 to 2022 (in million euros)

وصف: The French luxury goods conglomerate LVMH Group spent around 9.5 billion euros in advertising and promotion costs worldwide as of 2022, reaching an all-time higher investment on advertising since 2008. Primarily known for its fashion house Louis Vuitton, the LVMH Group invested about 7.3 billion euros in advertising in 2021.

Research and development (R&D) expenditure of the LVMH Group worldwide from 2008 to 2020 (in million euros)

وصف: This statistic highlights the trend in research and development (R&D) expenditure of the LVMH Group worldwide from 2008 to 2020. In 2019, LVMH Group’s global R&D expenditure amounted to about 139 million euros.

Comment: LVMH’s exponential growth in store count signifies effective market penetration and customer engagement. The substantial investment in advertising and promotion reflects a commitment to brand resonance. The emphasis on research and development indicates a forward-looking approach, vital for maintaining innovation and competitiveness in a rapidly evolving luxury landscape.

 

 

05 Competitors

Total sales of the Richemont Group worldwide from FY2008 to FY2022 (in million euros)

Description: In FY2011, total sales of the Richemont Group worldwide amounted to about 19.18 billion euros, increasing by approximately six billion euros on the previous year. The Richemont Group is one of the leading luxury goods companies in the world. The Richemont Group garnered most of its revenue from jewelry Maisons in FY2022, which amounted to around 11 billion euros. The Asia-Pacific was responsible for 40.77 percent of the company`s total sales that year.

 

Sales share of the Richemont Group worldwide in FY2022, by geographical region

وصف: This timeline shows the sales share of the Richemont Group worldwide in the financial year 2022, by geographical region. In that year, the sales share of the Richemont Group’s European region amounted to about 23 percent.

 

Richemont Group’s sales share worldwide in 2022, by product category

وصف: In the financial year 2022, watch and jewelry sales accounted for about 75 percent of Richemont’s global sales. The company had total sales of approximately 19.18 billion euros that year.

 

Total number of monobrand stores of the Richemont Group worldwide as of 2020, by business area

وصف: As of September 30, 2020, the jewelry maison division of Richemont Group operated 458 monobrand stores around the world. Richemont owns a number of luxury brands, such as Cartier, Van Cleef & Arpels, and Buccellati.

Revenue share of the Kering Group worldwide in 2022, by region

وصف: This timeline depicts the global revenue of the Kering Group from 2008 to 2022. In 2022, Kering’s global revenue amounted to about 20.4 billion euros.

 

Revenue of the Kering Group worldwide from 2008 to 2022 (in million euros)

وصف: In 2022, 27 percent of the Kering Group’s revenue was generated from the North American region. The company’s total revenue amounted to approximately 20.35 billion euros that year.

 

Revenue share of the Kering Group worldwide in 2022, by brand

وصف: In 2022, the Gucci brand generated 52 percent of the Kering Group’s global revenue. Kering’s global revenue was approximately 20.35 billion euros that year.

 

Revenue share of the Kering Group worldwide in 2021, by product category

وصف: In 2021, the leather goods product category accounted for half of the Kering Group’s global revenue. Kering’s global revenue was approximately 17.64 billion euros that year.

 

Number of directly operated Kering Group stores worldwide in 2020, by brand

وصف: In 2021, the leather goods product category accounted for half of the Kering Group’s global revenue. Kering’s global revenue was approximately 17.64 billion euros that year.

 

Comment: Studying competitors like Richemont and Kering sheds light on diverse luxury market players. Richemont’s focus on jewelry and Kering’s emphasis on brands like Gucci illuminate niche strategies. Understanding their sales distribution and product mix can inform your approach, aiding in identifying unique selling points and ways to differentiate your watches.

 

الفكر النهائي

With a pulse on luxury market dynamics, LVMH’s success story and strategic insights provide a compass for your journey in the world of luxury watches

You can download the PDF files here

Exploring the Diverse Options of Watch Boxes

In the world of luxury timepieces, watch boxes play a pivotal role, serving as more than just packaging. As a watch manufacturer in China, understanding the various options available for watch boxes can significantly impact your brand’s success. This comprehensive guide delves into the diverse world of watch boxes, highlighting their essential functions, materials, types, customization, and more, to help you make informed decisions for your brand.

 

 

Essential Functions of Watch Boxes

Watch boxes serve several crucial functions. They act as guardians, protecting delicate timepieces from scratches, dust, moisture, and potential damage during storage or transit. By safeguarding watches, these boxes help maintain their value and preserve their appearance over time.

Paper watch box

Materials and Construction

Watch boxes come in a wide array of materials, each with its unique attributes. Options include wood for a classic and elegant feel, leather for a touch of luxury, metal for a modern and sleek look, and plastic for affordability and versatility. Understanding the properties of each material enables you to select the one that best aligns with your brand identity and target audience. Additionally, attention to construction details, such as secure hinges, clasps, and well-cushioned interiors, enhances the overall quality of the watch box.

watch box material

Materials and Construction Options for Watch Boxes:

  • Wood:types of wood box wood materialtypes of wood box wood material
      • Classic and timeless material choice.
      • Offers a natural and elegant appearance.
      • Can be crafted from various wood types, such as oak, cherry, or mahogany.
      • Customizable with different finishes and stains for a personalized look.
      • Durable and provides excellent protection for the watch.
  • Leather:
      • Exudes luxury and sophistication.
      • Available in various textures and colors to match the brand’s style.
      • Often paired with high-quality stitching for added durability.
      • Soft interior lining to protect the watch from scratches.
      • Suitable for premium and high-end watch brands.
  • Metal:
      • Modern and sleek option, perfect for contemporary watch designs.
      • Made from materials like stainless steel or aluminum.
      • Offers excellent durability and strength.
      • Often used in combination with other materials like glass or leather for a stylish finish.
      • Ideal for sporty or rugged watch collections.
  • Plastic:
      • Cost-effective and versatile material choice.
      • Lightweight and easy to mold into various shapes and sizes.
      • Provides adequate protection for budget-friendly watches.
      • Can be transparent, colored, or textured for different aesthetics.
      • Suitable for casual and everyday watch packaging.
  • Carbon Fiber:
      • High-tech and premium material option.
      • Known for its exceptional strength-to-weight ratio.
      • Provides a contemporary and cutting-edge appearance.
      • Resistant to scratches and wear, ensuring long-lasting protection for watches.
      • Popular for luxury and high-performance watch brands.
      • Luxurious and soft interior lining material.
      • Enhances the presentation and protection of the watch.
      • Available in various colors to complement the exterior design.
      • Adds a touch of opulence to high-end watch boxes.
      • Ideal for watches with delicate finishes or precious gemstones.
  • Combination Materials:
      • Watch boxes often use a combination of materials for a unique look.
      • Examples include leather and wood, metal accents on leather, or carbon fiber with metal details.
      • Offers the opportunity to create a visually striking and distinctive packaging solution.
      • Allows for the integration of different textures and aesthetics.
  • Hinges and Clasps:
    clasps
    hinges
      • Watch boxes typically feature metal hinges or clasps for secure closure.
      • Quality hinges ensure smooth opening and closing of the box.
      • Magnetic clasps or lock mechanisms can add an extra layer of elegance and functionality.
      • Consider various finishing options, such as polished, brushed, or engraved, to match the overall design.
  • Interior Cushioning:
    Microfiber
    velvet pillow for watch box

    soft foam inide the watch box
    • Watch boxes come with cushioned interiors to hold the timepiece securely.
    • Common materials for cushioning include soft foam, velvet, or microfiber.
    • Cushions are designed to accommodate different watch sizes and styles.
    • Customizable interior layout to hold multiple watches or additional accessories.

 

Selecting the right materials and construction techniques for your watch boxes can significantly impact your brand’s image and customer perception. Carefully consider the target market, brand identity, and the type of watches you manufacture when making your material and construction choices.

 

  • Detail the various materials commonly used for manufacturing watch boxes (e.g., wood, leather, metal, plastic).
  • Highlight the unique characteristics and benefits of each material option.
  • Discuss the construction techniques, such as hinges, clasps, and interior cushioning.

Types of Watch Boxes

The watch industry offers various watch box styles, catering to different consumer needs. Single watch cases are ideal for individual watches or gifting purposes, while multi-watch boxes accommodate watch collections. Travel cases provide convenience and protection during journeys, while display cases showcase watches in retail settings or at home.

box types

Types of Watch Boxes:

  • Single Watch Cases:

    signel watch box

      • Designed to hold and protect a single timepiece.
      • Compact and ideal for individual watch storage or gifting.
      • Often come with a cushioned interior to securely hold the watch in place.
      • Available in various materials, including wood, leather, and metal.
      • Suitable for retail display or as a simple yet elegant packaging option.
  • Multi-Watch Boxes:
      • Specifically crafted to accommodate multiple watches in one box.
      • Available in different sizes, ranging from 2-watch to 12-watch capacity or more.
      • Perfect for watch collectors or individuals with multiple timepieces.
      • Interior compartments keep watches separate and prevent scratching or damage.
      • Can be designed as display cases or for travel purposes.
  • Travel Watch Cases:

    3 pcs watches travle watch case

      • Designed for watch enthusiasts on the go.
      • Compact and lightweight, making them convenient for travel purposes.
      • Typically feature secure closures, like zippers or snap buttons, to keep watches safe during transit.
      • Interior cushioning provides protection from impacts and vibrations.
      • Some travel watch cases include additional storage for straps or small watch tools.
  • Watch Display Cases:

    watch display case box
      • Intended for showcasing watches in retail settings or at home.
      • Often made with transparent materials like glass or acrylic for excellent visibility.
      • Feature individual compartments to display each watch separately.
      • Suitable for creating an attractive and organized presentation of watch collections.
      • Can be customized with branding elements for retail purposes.
  • Watch Winders:
    watch winder

    watch winder
      • Combine watch storage with an automatic winding mechanism.
      • Designed for automatic watches that require consistent movement to remain functional.
      • Watch winders rotate the timepieces, keeping them wound and ready to wear.
      • Useful for watch collectors or individuals with multiple automatic watches.
      • Available in various capacities to hold multiple watches simultaneously.
  • Luxury Watch Boxes:

    wooden watch box

      • High-end watch packaging with premium materials and intricate designs.
      • Often customized to match the brand’s identity and aesthetics.
      • Interior linings made from luxurious materials like velvet or silk.
      • May include additional compartments for accessories or paperwork.
      • Elevates the overall unboxing experience and adds value to luxury timepieces.
  • Watch Rolls and Pouches:
    Watch Rolls

    Watch Rolls
      • Flexible and compact options for on-the-go watch storage.
      • Usually made from leather or soft fabric materials.
      • Suitable for protecting individual watches during travel or daily use.
      • Rollable design accommodates watches of different sizes and styles.
      • Often used for vintage or dress watches.
  • Customized Watch Boxes:
    • Tailored to meet specific brand requirements and preferences.
    • Brands can choose the materials, design, and size according to their unique needs.
    • Custom branding options, such as logo embossing or printing, reinforce brand identity.
    • Offers the opportunity to create a distinctive packaging solution that aligns with the brand image.
    • Suitable for luxury and boutique watch brands aiming for a personalized touch.

 

Selecting the right type of watch box depends on the target audience, the purpose of the packaging, and the brand’s identity. Offering a variety of watch box options can cater to different customer needs and enhance the overall customer experience.

 

Customization and Branding

 

To create a lasting impression and strengthen brand identity, customizing watch boxes is a powerful strategy. Branding options like logo engraving, embossing, or using signature colors enable you to reinforce brand recognition. Tailoring watch boxes to match your brand’s aesthetics can elevate the perceived value of your timepieces.

logo method

Customization and Branding Options for Watch Boxes:

  • Logo Engraving or Printing:
      • Feature the brand’s logo on the exterior or interior of the watch box.
      • Engraving offers a sophisticated and permanent branding solution.
      • Printing allows for color variations and intricate designs.
  • Embossing or Debossing:
      • Create a tactile and elegant branding effect by raising (embossing) or indenting (debossing) the brand logo or name.
      • Adds a luxurious and premium touch to the watch box.
  • Foil Stamping:
      • Apply metallic or colored foil onto the surface of the box for a shimmering and eye-catching effect.
      • Enhances the visibility and prominence of the brand’s logo or design.
  • Custom Colors and Finishes:
      • Choose specific colors that align with the brand’s identity or watch collection theme.
      • Opt for unique finishes like matte, glossy, or textured to create distinct aesthetics.
  • Brand-Specific Packaging Design:
      • Design a watch box that reflects the brand’s overall design language and visual identity.
      • Incorporate signature patterns, motifs, or artwork that resonate with the brand’s story.
  • Brand Storytelling:
      • Use the watch box to tell the brand’s story or showcase its heritage.
      • Include a brief history or message that connects with customers on an emotional level.
  • Limited Edition Branding:
      • Create exclusive and limited edition watch boxes for special releases or collaborations.
      • Highlight the uniqueness and rarity of the timepieces within.
  • Personalization:
      • Offer personalized options, such as adding the customer’s name or initials on the watch box.
      • Enhances the customer’s connection with the timepiece and makes it a cherished possession.
  • Custom-Shaped Watch Boxes:
      • Design watch boxes in unique shapes that represent the brand’s iconic elements.
      • Allows for creative and eye-catching packaging designs.
  • Interior Branding:
      • Extend branding efforts to the interior of the watch box.
      • Add branded labels or tags inside the box for a cohesive and detailed experience.
  • Custom Inserts and Compartments:
      • Customize the interior layout to hold watches and accessories securely.
      • Include compartments for extra straps, watch tools, or warranty cards.
  • Branding on Accessories:
      • Extend branding beyond the watch box by customizing accessories like cleaning cloths or watch cushions with the brand’s logo or name.
  • Co-Branding:
    • Collaborate with other brands or designers to create co-branded watch boxes.
    • Expands brand reach and caters to a broader audience.

Effective customization and branding of watch boxes reinforce brand identity, create brand recognition, and enhance the perceived value of the timepieces. The choice of customization options should align with the target market and the brand’s positioning in the market. A well-branded watch box adds a layer of sophistication and uniqueness to the overall product presentation, leaving a memorable impression on customers.

 

Watch Box Interior

 

The interior design of watch boxes is equally important as the exterior. A well-crafted watch cushion or holder ensures that the timepiece stays securely in place, reducing the risk of damage. Consider offering compartments for watch accessories, extra straps, or a slot for warranty cards to add value to your packaging.

Watch Box Interior Options and Details:

  • Watch Cushion or Holder:
      • The primary element of the watch box interior, designed to securely hold the timepiece in place.
      • Typically made from soft materials like foam, velvet, or microfiber to prevent scratches and damage.
      • Available in various shapes and sizes to accommodate different watch styles and sizes.
      • Should fit the watch snugly to prevent movement while ensuring ease of placement and removal.
  • Multiple Watch Compartments:
      • For multi-watch boxes, include individual compartments for each watch.
      • Separation prevents watches from scratching each other and helps with organization.
      • Compartments can be adjustable to accommodate various watch sizes and strap lengths.
  • Accessory Storage:
      • Consider adding compartments or pockets for watch accessories, such as extra straps, buckles, or tools.
      • Provides a convenient storage solution for watch enthusiasts or those who like to switch straps often.
  • Display Window or Glass Top:
      • Some watch boxes feature a display window or glass top to showcase the watch while it’s stored.
      • Allows users to view their timepieces without opening the box, making it ideal for presentation and retail display.
  • Interior Lining:
      • The interior of the watch box can be lined with various materials like velvet, suede, or silk.
      • Luxurious linings enhance the overall presentation and protect the watch’s finish.
      • Different color options are available to match the brand’s aesthetics or watch collection theme.
  • Watch Pillows:
      • An alternative to watch cushions, watch pillows are cylindrical or rectangular shapes used to hold the watch.
      • They provide a stylish presentation and can be customized with branded embroidery or labels.
  • Watch Stand or Rack:
      • Some watch boxes have removable watch stands or racks for displaying the timepieces at an angle.
      • Ideal for showcasing watches with intricate dials or skeleton designs.
  • Transparent Lid:
      • In addition to a glass top, some watch boxes feature a fully transparent lid.
      • Offers a complete view of the watches even when the box is closed, providing a unique visual experience.
  • Soft Closing Mechanism:
      • Incorporate a soft closing mechanism in the watch box to ensure a gentle and quiet closing motion.
      • Prevents accidental damage to the watches due to abrupt closures.
  • Customizable Interior Design:
    • Provide customizable watch box interiors to accommodate specific customer preferences.
    • Some customers may require unique layouts or features based on their watch collection or usage.

The watch box interior plays a crucial role in protecting and presenting the timepieces. The choice of materials, layout, and additional features should cater to the target audience’s needs and complement the overall design and branding of the watch box. A well-designed and functional watch box interior enhances the overall customer experience and adds value to the timepieces within.

 

Finishes and Aesthetics

Watch box aesthetics can significantly influence a customer’s perception of your brand. Selecting the right finish, whether it’s glossy, matte, textured, or patterned, can enhance the overall appeal and make your watch boxes stand out.

 

  • Explore different finishes and surface treatments that enhance the appeal of watch boxes.
  • Discuss popular design elements, such as glossy, matte, textured, or patterned exteriors.

Sustainable and Eco-Friendly Options

With increasing environmental awareness, opting for sustainable and eco-friendly watch box materials is a responsible choice. Customers value brands that show commitment to sustainability, and eco-conscious packaging can contribute to a positive brand image.

Finishes and Aesthetics Options and Details for Watch Boxes:

  • Matte Finish:
      • Offers a smooth and non-reflective surface.
      • Provides a sophisticated and understated appearance.
      • Ideal for minimalist or classic watch designs.
  • Glossy Finish:

    different finish
      • Creates a shiny and reflective surface.
      • Adds a sense of luxury and elegance to the watch box.
      • Suitable for high-end and formal watch collections.
  • Textured Finish:
      • Provides a tactile and visually interesting surface.
      • Can be achieved through embossing, engraving, or using textured materials.
      • Adds depth and uniqueness to the watch box design.
  • Patterned Finish:
      • Incorporates decorative patterns on the exterior of the watch box.
      • Offers versatility with various pattern options, such as stripes, herringbone, or floral motifs.
      • Adds character and visual appeal to the packaging.
  • Wood Grain Finish:

    different woods material
      • Showcases the natural beauty of wood.
      • Highlights the unique grain patterns of different wood types.
      • Adds warmth and organic aesthetics to the watch box.
  • Metal Accents:
      • Combines different materials, such as wood or leather, with metal accents.
      • Adds a contemporary and high-tech touch to the watch box design.
      • Suitable for modern and sporty watch collections.
  • Two-Tone Finishes:
      • Utilizes two complementary colors or materials for a dual-tone effect.
      • Creates a striking contrast and eye-catching design.
      • Allows for creative and visually appealing combinations.
  • Engraving or Embossing:
      • Incorporates brand logos, patterns, or intricate designs into the surface of the watch box.
      • Offers a personalized and exclusive touch to the packaging.
      • Can be used to convey the brand’s story or heritage.
  • Colorful Finishes:

    different colors and materials
      • Explores a wide range of colors to match the brand’s identity or watch collection theme.
      • Adds vibrancy and playfulness to the watch box design.
      • Suitable for brands targeting a youthful or fashion-forward audience.
  • High-Contrast Details:
      • Utilizes contrasting colors or materials to make specific elements stand out.
      • Enhances the visibility of branding elements or unique features of the watch box.
      • Creates a visually striking and memorable impression.
  • Minimalist Design:
      • Emphasizes simplicity and clean lines.
      • Focuses on essential details without unnecessary embellishments.
      • Appeals to customers who prefer a sleek and modern aesthetic.
  • Vintage or Retro Finishes:
    • Incorporates design elements from past eras, such as art deco or mid-century styles.
    • Adds a nostalgic and timeless appeal to the watch box.
    • Suitable for vintage-inspired or heritage watch brands.

The choice of finishes and aesthetics for watch boxes plays a significant role in defining the packaging’s overall look and feel. Brands should consider their target market, watch collection style, and brand identity when selecting the appropriate finish and aesthetic elements. A well-executed design enhances the perceived value of the watch box and contributes to a positive customer experience.

 

Packaging and Presentation

The way you present your timepieces matters, especially for luxury and high-end watches. Investing in elegant packaging and creating a memorable unboxing experience can leave a lasting impression on customers and strengthen brand loyalty.

 

Packaging and Presentation Options and Details for Watch Boxes:

  • Luxury Box Sleeve:
      • Incorporate an outer sleeve that slides over the watch box.
      • Adds an extra layer of elegance and protection.
      • Customizable with branding elements, patterns, or textures.
  • Branded Ribbon or Seal:
      • Use a branded ribbon or seal to secure the watch box.
      • Provides a luxurious and sophisticated touch to the packaging.
      • Enhances the unboxing experience.
  • Custom Printed Box Lid:
      • Customize the lid of the watch box with a printed design or logo.
      • Offers a distinctive and branded presentation.
      • Ideal for retail display and gift-giving.
  • Magnetic Closure:
      • Opt for a magnetic closure mechanism for easy opening and closing of the watch box.
      • Adds convenience and a sense of premium quality.
      • Ensures a secure closure during transport.
  • Unboxing Experience:
      • Design the watch box to create a memorable unboxing experience.
      • Consider the order in which the watch and accessories are revealed.
      • Include elements that surprise and delight customers.
  • Inner Packaging Accessories:
      • Enhance the presentation with inner packaging accessories, such as tissue paper, foam inserts, or fabric pouches.
      • Provides an added layer of protection and sophistication.
  • Personalized Note or Certificate:
      • Include a personalized note or certificate of authenticity inside the watch box.
      • Adds a personal touch and reinforces the exclusivity of the timepiece.
  • Watch Pillow with Brand Embroidery:
      • Customize the watch pillow with branded embroidery.
      • Elevates the interior presentation and showcases attention to detail.
  • Gift Packaging:
      • Offer gift-ready packaging options for special occasions.
      • Include gift wrapping services or a gift tag for a complete gifting experience.
  • Limited Edition Packaging:
      • Create exclusive and special packaging for limited edition watch releases.
      • Distinguishes the timepiece as a unique and collectible item.
  • Retail Display Presentation:
      • Design watch boxes that double as retail display stands.
      • Allows watches to be showcased attractively in store settings.
      • Saves space and simplifies product display.
  • Clear Window Boxes:
      • Incorporate a clear window on the watch box lid.
      • Allows customers to see the watch inside without opening the box.
      • Useful for showcasing the timepiece’s design or dial.
  • Branded Stickers or Seals:
    • Use branded stickers or seals to ensure the watch box remains sealed until the customer opens it.
    • Adds an element of security and authenticity to the packaging.

The packaging and presentation of watch boxes play a crucial role in making a lasting impression on customers. Thoughtful design elements, attention to detail, and creative presentation can elevate the perceived value of the timepiece and contribute to a positive customer experience. Brands should consider their target market and brand identity when selecting the appropriate packaging and presentation options for their watch boxes.

 

Cost Considerations

While exploring the various watch box options, it’s essential to balance quality and cost-effectiveness. Analyze the cost implications of different materials and customization features to find the right balance for your brand.

paper box production process

Cost Considerations for Watch Boxes:

  • Material Selection:
      • Different materials come with varying costs, impacting the overall price of the watch box.
      • Wood and leather tend to be more expensive, while plastic and certain metals are more budget-friendly.
      • Balance the desired quality and aesthetics with the available budget.
  • Customization Complexity:
    • Elaborate customizations, such as intricate engravings or unique shapes, may increase production costs.
    • Evaluate the cost implications of different customization options and choose those that align with the budget.
  • Production Volume:
      • Producing watch boxes in larger quantities often leads to cost savings per unit.
      • Consider bulk ordering to take advantage of economies of scale.
  • Packaging Features:
      • Additional features like watch pillows, compartments, or extra accessories will impact the cost.
      • Assess the necessity of each feature and its influence on the final price.
  • Finishing Techniques:
      • Certain finishing techniques, such as foil stamping or embossing, may add to the overall cost.
      • Decide on the finishing options that complement the brand’s identity while staying within the budget.
  • Packaging Size and Weight:
      • Larger and heavier watch boxes require more materials and can incur higher shipping costs.
      • Balance the desire for an impressive presentation with practical shipping considerations.
  • Sustainable Materials:
      • Opting for eco-friendly materials or sustainable practices may involve slightly higher costs.
      • Weigh the benefits of environmental responsibility against the budget constraints.
  • Branding Methods:
      • The choice of branding methods, such as logo engraving, printing, or embossing, can impact costs.
      • Consider the most cost-effective branding options without compromising brand visibility.
  • Packaging Suppliers and Manufacturing:
      • Different suppliers or manufacturers may offer varying prices for the same watch box specifications.
      • Request quotes from multiple sources to compare costs and negotiate competitive pricing.
  • Quality and Durability:
    paper box layer

    leather sleeve stitching comparison
    leather sleeve stitching comparison

    leather sleeve stitching comparison

    Layer of the leather watch box
      • Balancing cost considerations with quality is essential to avoid compromising the watch box’s durability and protection.
      • Investing in durable materials and construction can reduce potential replacement costs in the future.
  • Packaging Complexity:
      • Intricate packaging designs may require additional production steps, leading to higher costs.
      • Simplifying the packaging design while maintaining its appeal can help manage costs.
  • Shipping and Logistics:
      • Factor in shipping costs and logistics when assessing the overall budget for watch boxes.
      • Consider international shipping, customs fees, and transit times if the boxes are produced abroad.
  • Reusability and Storage:
    • Design watch boxes that can be repurposed or reused for other purposes.
    • Consider space-saving features to reduce storage costs.

Careful cost considerations are crucial for watch manufacturers to balance the desire for premium packaging with financial viability. Prioritize essential features and materials that align with the brand’s image while being mindful of the available budget.

 

خاتمة

As a watches manufacturer in China, understanding the diverse options of watch boxes is crucial for creating a strong brand presence. By choosing the right materials, designs, and customizations, you can enhance the appeal of your timepieces, impress customers, and build a loyal clientele. Invest in quality watch boxes that protect, captivate, and reflect the essence of your brand, ensuring that your timepieces leave a lasting impression on every customer.

Exploring the Growth and Dynamics of the Jewelry Industry in Italy

The jewelry industry in Italy has experienced remarkable growth and transformation in recent years. From the steady increase in turnover and production value to the impact of global market trends and consumer behavior, the Italian jewelry sector continues to thrive.

In this article, we delve into various aspects of the industry, including revenue trends, leading companies, international trade, and consumer behavior, shedding light on the dynamic nature of the Italian jewelry market.

 

01 Italian jewelry industry

 

إيرادات الساعات & jewelry industry Worldwide 2017-2026 (in billion دولار أمريكي)

وصف: The global revenue in the watches & jewelry segment of the accessories market was forecast to continuously increase between 2023 and 2026 by in total 44.8 billion U.S. dollars (+11.97 percent). The revenue is estimated to amount to 418.9 billion U.S. dollars in 2026.

 

Leading jewelry exporters worldwide in 2021, by country (in billion U.S. dollars)

وصف: This statistic shows the value of jewelry exports from the leading countries worldwide in 2021. In 2021, Switzerland exported approximately 11.4 billion U.S. dollars of jewelry around the world, which was slightly less than top-placed United States.

 

Turnover of the jewelry industry in Italy from 2013 to 2020 (in million يورو)

وصف: This statistic displays the turnover of the jewelry industry in Italy from 2013 to 2019. According to the data, over the period of consideration, the turnover of the jewelry industry in Italy grew steadily, going from approximately 6.6 billion euros in 2013 to almost 9.2 billion euros in 2019.

 

Turnover growth of the jewelry industry in Italy from 2014 to 2020

وصف: This statistic displays the growth of the turnover of the jewelry industry in Italy from 2014 to 2020. According to the data, over the period of consideration, the turnover of the jewelry industry in Italy grew steadily, peaking at more 10.6 percent in 2019, up from the previous years.

 

The market price of raw materials for the Italian jewelry industry from 2013 to 2019 (in euros per ounce)

وصف: This statistic displays the market price of raw materials for the Italian jewelry industry in Italy between 2013 and 2019. As of the survey period, the market price of gold fluctuated over time reaching its lowest value in 2014 at 953.1 euros per ounce and peaked at 1,128 euros in 2016.

 

Distribution of jewelry advertising spending in in Italy in 2019, by medium

وصف: In 2019, 57 percent of advertising investments of jewelry brands in Italy were destined towards TV ads. Magazines were the second most popular medium, with 25 percent. Italian jewelry industry invested a total of 59.4 million euros in advertising that year.

 

02 Leading companies

Leading watches and jewelry companies in Italy in 2020, by sales revenues (in 1,000 euros)

وصف: This statistic presents the leading companies active in the manufacturing/distribution of watches and jewelry in Italy in 2019, by sales revenues.

According to data provided by Competitive Data, in 2020, LVMH Italia S.p.A. was the leading manufacturer/distributor of watches and jewelry in Italy, with domestic sales revenues of 718 million euros. Following in the ranking came Bulgari, with domestic revenue of 412 million euros.

 

Net revenues of watches and jewelry companies in Italy from 2015 to 2020 (in million euros)

وصف: This statistic presents the net revenues of a significant sample of companies active in the manufacturing/distribution of watches and jewelry in Italy from 2015 to 2020. According to data provided by Competitive Data, domestic net revenues of the companies sampled in Italy increased from 1.7 billion euros in 2015 to 2.1 billion euros in 2019, before dropping again to 1.6 million euros in 2020.

 

Production value of watches and jewelry companies in Italy from 2015 to 2020 (in million euros)

وصف: This statistic presents the production value of a significant sample of companies active in the manufacturing/distribution of watches and jewelry in Italy from 2015 to 2020. According to data provided by Competitive Data, production value of the companies sampled in Italy increased from 1.74 billion euros in 2015 to over 2.2 billion euros in 2019. This value decline in 2020 to 1.6 milion euros.

 

Net result of watches and jewelry companies in Italy from 2015 to 2020 (in million euros)

وصف: This statistic presents the net result of a significant sample of companies active in the manufacturing/distribution of watches and jewelry in Italy from 2015 to 2020. According to data provided by Competitive Data, net result of the companies sampled in Italy decreased from 43 million euros in 2015 to 86 million euros in 2019. In 2020, this figure declined to six million euros.

 

Jewelry brands with highest advertising spending in Italy in 2019 (in 1,000 euros)

وصف: In 2019, Pandora was the jewelry brand with highest advertising spending in Italy. Its ad expenditures amounted to 14.97 million euros, more than 3.5 times more than Morellate, which ranked second. Italian jewelry industry invested a total of 59.4 million euros in advertising that year.

 

03 International trade

Export value of the Italian jewelry industry from 2014 to 2020 (in million يورو)

وصف: This statistic displays the export value of the Italian jewelry industry from 2014 to 2020. According to the data, during the period of consideration, the value of the exports of the Italian jewelry industry increased overall, growing from approximately six billion euros in 2014 to just over 7.4 billion euros in 2019.

 

Export value of the Italian jewelry industry from Italy in 2019, by destination market (in million euros)

وصف: In 2019, the value of the export of the Italian jewelry industry to the Swiss market amounted to about 1.2 billion euros. Export of the Italian jewelry industry to the U.S. market followed with a total export value of 958.2 million euros.

 

Export value of the Italian fine jewelry industry in Italy from 2014 to 2020 (in million euros)

وصف: This statistic displays the export value of the Italian fine jewelry industry in Italy between 2014 and 2020. As of the survey period, the value of the export of the Italian fine jewelry industry increased from about 5.2 billion euros in 2014 to approximately 6.4 billion euros in 2019.

 

Import value of the Italian jewelry industry from 2014 to 2020 (in million يورو)

وصف: This statistic displays the import value of the Italian jewelry industry in the period from 2014 to 2020. The value of imports of the Italian jewelry industry increased from about 2.1 billion euros in 2014 to about 3.1 billion euros in 2019.

 

Import value of the Italian jewelry industry in 2019, by supplier country (in million euros)

وصف: This statistic displays the import value of the Italian jewelry industry in Italy in 2019, by country. According to the data, in 2019, the import value of the Italian jewelry industry from the Swiss market amounted to approximately 652 million euros. During the same period, imports of jewelry from France followed with a total value of nearly 455 million euros.

 

Import value of the Italian fine jewelry* industry between 2014 and 2020 (in million euros)

وصف: This statistic displays the import value of the Italian fine jewelry industry between 2014 and 2020. The value of the import of the Italian fine jewelry industry increased from about 991 million euros in 2014 to about 1.7 billion euros in 2019.

 

Import value of precious metals for the Italian jewelry industry between 2014 and 2019 (in thousand euros)

وصف: This statistic displays the import value of precious metals for the Italian jewelry industry between 2014 and 2019. As of the year 2018, the value of the import of precious metals was about 6.5 billion euros, a slight increase compared to the previous years.

 

04 Consumer behavior

 

How much are you going to spend on precious jewelry and watches in 2020?

وصف: This statistic presents the spending intentions of Italian consumers on precious jewelry and watches in 2020. According to the survey results, 52 percent of respondents are not going to buy expensive jewelry and watches at all, while 28 percent of consumers stated that their spending on precious jewelry and watches is going to remain the same as in the past.

 

Share of jewelry shops with websites and social networks profiles in Italy in 2019

وصف: In 2019, 19 percent of jewelry shops in Italy had both a website and one or more social media profiles. On the other hand, about 29 percent of jewelry shops did not have any online presence at all.

 

Impact of coronavirus (COVID-19) on consumer spending in selected countries as of March 2020, by retail category

وصف: Over the next two weeks from March 23, 2020, consumers in Italy, Spain, the UK and the U.S. intended to increase their spending on groceries. Respondents stated that they expected to decrease their spending for every other retail category.

 

Purchase value of goods and services of the jewelry industry in Italy between 2010 and 2020 (in 1,000 euros)

وصف: The statistic illustrates the total purchase value of goods and services of the jewelry industry in Italy between 2010 and 2020. As of 2020, the purchase value of goods and services of the jewelry industry amounted to over four billion euros, a decrease compared to the previous year.

 

الفكر النهائي:

The Italian jewelry industry stands as a shining example of craftsmanship, innovation, and business acumen. With a rich history and a commitment to excellence, Italian jewelry brands have achieved global recognition and success. As the industry continues to evolve and adapt to changing market dynamics and consumer preferences, it remains a beacon of creativity and artistry, providing exquisite pieces that captivate the hearts of jewelry enthusiasts worldwide.

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