Welcome to our blog post, where we take a closer look at the wristwatches industry in the Netherlands. As a factory specializing in customized watches for independent brands, we understand the importance of understanding market trends and consumer behavior.
In this simplified research, we explore various aspects of the industry, including the number of retailers, financial figures, e-commerce trends, and consumer spending. Join us as we uncover key statistics and insights that shed light on the wristwatch market in the Netherlands.
Chapter 01 Retailers
In this chapter, we delve into the number of jewelers in the Netherlands, the shop floor area, the average shop floor per jeweler, and the presence of jewelry chains. By understanding the retail landscape, we can gain valuable insights into the market’s size and structure.
Number of Jewelers in the Netherlands from 2014 to 2022
Descrição: This statistic displays the total number of jewelers in the Netherlands from 2014 to 2022. In 2014, there were approximately 1,650 jewelry stores in the Netherlands. By 2022, there were fewer than 1,400 stores across the country.
Shop floor area of jewelers in the Netherlands from 2015 to 2021 (in 1,000 square meters)
Descrição: Between 2015 and 2021, the total shop floor area of jewelers in the Netherlands had decreased slightly. The total shop floor area in the country peaked in 2015, at roughly 97,000 square meters. By 2021, this had dropped to approximately 89,000 square meters.
Average shop floor per jeweler in the Netherlands from 2015 to 2020 (in square meters)
Descrição: Between 2015 and 2020, the average shop floor area of jewelers in the Netherlands remained more or less stable, at around 60 square meters per jeweler.
Number of jewelry chains in the Netherlands in 2020, by number of branches
Descrição: In 2020, there were five jewelry chains in the Netherlands with more than ten branches. The leading jewelry chain this year was Lucardi, which had over 100 stores in the country that year. By comparison, Swarovski had between 10 and 25 stores in the Netherlands.
Secondary activities of jewelers in the Netherlands in 2019
Descrição: In 2019, there were 1,733 jewelry stores registered in the Netherlands. Of these stores, 17.4 percent also repaired clocks and jewelry. Wholesale of these products was a less common secondary activity for jewelers. Just over five percent of the jewelers in the Netherlands also operated as a wholesaler in clocks and jewelry.
Chapter 02 Financial figures
Financial figures provide valuable information about the revenue and profitability of the wristwatch industry. We analyze the revenue of jewelers, revenue per jeweler, distribution of revenue by category, gross profit margin, and media presence of watch and jewelry brands in the Netherlands.
Revenue of jewelers in the Netherlands from 2013 to 2020 (in million euros)
Descrição: This statistic displays the total revenue of jewelers in the Netherlands from 2013 to 2020 (in million euros). In 2013, the revenue of jewelry stores in the Netherlands was approximately 830 million euros. By 2020, this had increased to over 900 million euros.
Revenue per jeweler in the Netherlands from 2013 to 2020 (in thousand euros)
Descrição: This statistic displays the revenue per jeweler in the Netherlands from 2013 to 2020 (in thousand euros). In 2013, the average revenue of jewelry stores in the Netherlands was approximately 400 thousand euros. By 2020, this had increased to over 550 thousand euros.
Distribution of the revenue of jewelers in the Netherlands in 2019, by category
Descrição: In 2019, jewelers in the Netherlands made roughly one-quarter of their total revenue by selling rings. Earrings made up approximately ten percent of the turnover of jewelers that year. The total revenue of jewelers in the Netherlands amounted to just under one billion euros in 2020.
Gross profit margin of jewelers in the Netherlands from 2016 to 2020
Description: As of 2020, the gross profit margin as a percentage of the revenue of jewelers amounted to roughly 45.7 percent, slightly more than in 2019. When looking at the total revenue of jewelers in the Netherlands, it increased slightly from roughly 850 million euros in 2014, to over 900 million euros in 2020.
Number of media statements about watch and jewelry brands in the Netherlands in 2020, by brand
Descrição: According to data published by Adwired, Certina was mentioned 137 times in print, online and social media in the Netherlands in 2020. The watch brand with the highest media presence in the country that year was Rolex, with 6,071 media mentions.
Share of online sales of jewelry in the Netherlands from 2012 to 2018
Descrição: The statistic displays the share of online sales of jewelry in the Netherlands from 2012 to 2018. The share of online sales of jewelry in the Netherlands increased steadily between 2012 and 2018. In 2012, just three percent of jewelry sales in the
Netherlands were made online, whereas by 2018, the share of online jewelry sales had increased by almost ten percent, to approximately 13 percent.
Leading purchase channels for buying luxury goods (such as jewelry and watches) online in the Netherlands in 2018 and 2019
Descrição: Luxury goods, like jewelry or watches, were not products that Dutch consumers would buy online in 2019. In February 2019, less than out of four Dutch online shoppers indicated they would purchase one of these products at an online marketplace like Bol.com or Amazon. E-commerce has become more and more popular in the Netherlands in recent years. The number of online orders or purchases, for example, reached approximately 260 million in 2019.
Number of media statements about watch and jewelry brands in the Netherlands in 2020, by brand
Descrição: According to data published by Adwired, Certina was mentioned 137 times in print, online and social media in the Netherlands in 2020. The watch brand with the highest media presence in the country that year was Rolex, with 6,071 media mentions.
Predicted change in online channel usage among consumers in the Netherlands after the coronavirus pandemic in 2020, by online purchasing category
Descrição: Once 2020’s coronavirus pandemic has subsided, online purchases for alcholic beverages by consumers in the Netherlands is expected to grow by just over ten percent. This is a considerable increase compared to the pre-COVID-19 days.
Onlinepurchasing is projected to increase for strongly for categories, such as personal-care products and non-food child products, while fitness & wellness was the only category expected to decline after the pandemic is over.
Chapter 03 E-commerce
E-commerce has transformed the way consumers shop, including their preferences for watches. We explore the share of online sales of jewelry, leading purchase channels for luxury goods online, and the predicted changes in online channel usage after the coronavirus pandemic.
Total consumer spending on watches, clocks, and alarm clocks in the Netherlands from 2015 to 2018 (in million euros)
Descrição: Between 2015 and 2018, consumer spending on watches, clocks and alarm clocks in the Netherlands increased annually. Whereas in 2015, the total consumer expenditure was just under 170 million euros, by 2018 this had grown to over 180 million euros.
Per capita spending on watches, clocks, and alarm clocks in the
Netherlands from 2015 to 2020 (in euros)
Descrição: Between 2015 and 2020, per capita spending on watches, clocks and alarm clocks in the Netherlands increased slightly. Whereas in 2015, the per capita consumer expenditure was ten euros, by 2020 this had grown to 11 euros.
Chapter 04 Consumer spending
Consumer spending is a crucial factor in understanding market demand. We delve into total consumer spending on watches, clocks, alarm clocks, jewelry, and coins in the Netherlands, as well as per capita spending. Additionally, we explore Valentine’s Day gifting trends and the impact of the coronavirus outbreak on payment transactions.
Total consumer spending on jewelry and coins in the Netherlands from 2015 to 2020 (in million euros)
Descrição: Between 2015 and 2020, consumer spending on jewelry and coins in the Netherlands increased annually. Whereas in 2015, the total consumer expenditure was just over 400 million euros, by 2020 this had grown to 461 million euros.
Per capita spending on jewelry and coins in the Netherlands from 2015 to 2020 (in euros)
Descrição: Between 2015 and 2020, per capita spending on jewelry and coins in the Netherlands increased almost annually. Whereas in 2015, the per capita consumer expenditure was just under 25 euros, by 2020 this had grown to 27 euros.
Valentine’s Day presents gifted in the Netherlands in 2020
Descrição: This statistic displays the Valentine’s Day presents gifted in the Netherlands in 2020. When asked what they gifted their beloved on Valentine’s Day, roughly 20 percent of the respondents said they gave their partner chocolate or candy.
Change in the number of debit card transactions in different payment locations in the Netherlands due to the coronavirus outbreak from March to June 2020
Descrição: An overview on how many payment transactions were done at, for example, supermarkets or restaurants reveals how much COVID-19 changed Dutch consumer behavior. Measures from the Dutch government already left visible marks on parts of the Dutch economy on both March 19th and March 20th, 2020, even before a recession might hit later in the year. Especially out-of-home leisure activities, like visiting a restaurant or going to a theme park, saw huge changes in the number of […]
Conclusion:
The wrist watches industry in the Netherlands presents a dynamic landscape shaped by various factors, including retail trends, financial figures, e-commerce adoption, and consumer spending patterns. Through this simplified research, we’ve gained valuable insights into the market’s size, trends, and preferences. By staying informed and adapting to changing consumer behavior, our factory can continue to deliver customized watches that cater to the needs and desires of independent brands. Stay tuned for more exciting content as we explore further aspects of the wrist watches industry and uncover new opportunities for growth and innovation.
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